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Consumer Marketing Manager, Retention


PayPal is the faster, safer way to send money, make an online payment, receive money, or set up a merchant account—both on and offline.

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At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.


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Job Description Summary:

Consumer Marketing Manager, Retention

Job Description:

Consumer Marketing Manager, Retention

Responsible for the development and optimisation of consumer Retention campaigns across the portfolio of PayPal’s fastest growing 170+ International markets.  This role offers ownership of the Retention Strategy: Devise and implement optimized strategy and roadmap including:

•Early intervention of At Risk cohorts to prevent them becoming low engaged

•Churn Save – Re-engage at risk customers preventing churn

•Reactivation – Re-activate churned cohorts to bring them back to PayPal

Performance Management: Drives focus on customer-centric measures, clear goals and an operating model that delivers reliable returns on investment

Program Innovation: Partner with Analytics team to uncover user insights, create the experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.

Growth Discipline: Lead & embody agile ways of working : Growth mindset managing experimentation  program driving continuous program improvement. Where appropriate partnering with Global Growth squads to deliver the biggest impact for the portfolio program,

Growth Stack: Partners with supporting teams (e.g.., Analytics, GDS, ETX, Performance Creative, Program Delivery, Channels…) and drive adoption of new capabilities in engagement program

Channel Development: Identifies, business cases, and trials new channels of engagement to grow the ways in which PayPal grows high value cohorts of consumers across the International Markets

Skills / Experience

  • B2C expert and understand consumer payments space
  • 8-10yrs working expertise of Retention / Engagement marketing with a proven track record of successfully executed campaigns, the ability to set best practices and hold team’s accountable.
  • Strong track record of distilling actionable insights from data to improve multi-channel marketing strategy.
  • Deep understanding  of budget forecasting and ROI assessment/tracking
  • Understanding of ad technology
  • Ability to understand and market to multiple markets across International Markets



Travel Percent:


For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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Consumer Marketing Manager, Retention

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PayPal is the faster, safer way to send money, make an online payment, receive money, or set up a merchant account—both on and offline.

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