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Global Business Analyst – Omnichannel Marketing


Merck is a leading biopharmaceutical company driven to impact communities, improve lives, and inspire growth, health, and innovation.

Job Description

Attention NJ Applicants: In April 2020, our Company announced plans to consolidate our New Jersey campuses into a single New Jersey headquarters location in Rahway, NJ by 2023. Therefore, the NJ work location for this role will be temporarily based and the exact timing of the departmental move to Rahway, NJ will be communicated at a future date.


The Global Business Analyst, Omnichannel Marketing is a key role within the Global Omnichannel Marketing Team. This role provides close support to the Global Product Owner so that product development and maturity is both valuable and viable, drawing on a deep knowledge and experience of building best-in-class marketing campaigns. Additionally, this role supports the Product Owner with market mobilization, as well as supporting any improvements or optimizations of the lead generation and nurturing roll-out process and documentation.

The Global Business Analyst, Omnichannel Marketing plays a vital role in coordinating activities across the in-market squad and the global team, to ensure project deadlines and milestones are met in a timely manner. He/she ensures strategic alignment to the global omnichannel marketing strategy, the lead generation and management framework and process, global use-cases and systems/ platforms used.

They will work with and represent commercial business stakeholders to uncover and communicate user needs and assist in product discovery activities. Instrumental in planning, designing, and conducting testing activities, and compiling critical content for training and communication for users. While this is not an IT role, a strong understanding and solid experience of marketing technology and functional product development is critical to be successful.


  • Provide expertise and facilitate sessions on channel evaluation & optimization, campaign nurture tracks, content strategy, messaging frameworks, campaign workflow and mapping.
  • Applies a structured approach to discover, document, and manage business process, user and stakeholder needs, including opportunity statements, use cases, insights, requirements and KPIs to inform campaign requirements and design.
  • Work with stakeholders to establish business and technology requirements that support omnichannel strategy, drive innovation and engagement, and improve overall experience.
  • Gathers insight into user journey, behavior, motivation, and pain points. Exposes unarticulated problems and unmet needs.
  • Documents business process, business and user needs in the form of problem statements to make up the backlog. Facilitates the “how” with the Omnichannel Marketing Technical Product team.
  • Refines the market roll-out plan based on market gaps/ needs and external deadlines (e.g. MAXX requirement deadline for MAXX release.
  • Gains expertise in the business area at regional and market level to understand current and future commercial/marketing opportunities.
  • Conceptualizes commercial outcomes from business requirements, driving a customer-first mindset and leveraging real-world insight to drive strategic benefit across the commercial organization in alignment with product vision & strategy.
  • Leverages business and user insight to help inform solutioning ideas and prioritization decisions to deliver valuable products.
  • Introduces and inspires change at all stages of product development – evangelizing the culture, mission & vision for Omnichannel Marketing across the organization.
  • Guides markets on the LG&M roll-out process and use of documentation, such as the LG&M Workbook.
  • Coordinates activities across the in-market team and the global team, highlighting any key actions, risks or dependencies.


  • High School Diploma with relevant working experience

• 4 + years’ experience in digital marketing, management consulting experience, or strategy/operations experience
• Experience in Digital and Omnichannel Marketing process design best practices
• Strong working knowledge of CRM and marketing automation platforms (ex: SFMC)

Preferred Experience:
• Prior experience in Scrum and other agile methodologies

Our Support Functions deliver services and make recommendations about ways to enhance our workplace and the culture of our organization. Our Support Functions include HR, Finance, Information Technology, Legal, Procurement, Administration, Facilities and Security.

Who we are …
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.

In accordance with Managers’ Policy – Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
For more information about personal rights under Equal Employment Opportunity, visit:
EEOC Poster
EEOC GINA Supplement
OFCCP EEO Supplement
Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:
No relocation
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
1st – Day
Valid Driving License:

Hazardous Material(s):

Number of Openings:
Requisition ID:R186723

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Global Business Analyst – Omnichannel Marketing

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Merck is a leading biopharmaceutical company driven to impact communities, improve lives, and inspire growth, health, and innovation.

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