Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.
Summary Posted: May 6, 2022
Weekly Hours: 40
Do you have a passion for thinking creatively as well as strategically? Can you put the magic within each product we build into words? As part of our Marketing Communications group (Marcom), you’ll uncover human insights to craft messaging that shows what Apple products can really do for people. You’ll create and manage the campaigns that form the voice and spirit of Apple to our customers, acting as the brand identity customers interact with at every touchpoint. The Retail Brand Manager – Commercial Marketing role within Apple’s Marcom team will lead strategy, creative development and execution for Apple Retail Store and Online Store commercial marketing initiatives. These initiatives span new product introductions as well as ongoing Retail programs and promotions. The Brand Manager will ensure creative objectives are well defined and appropriately executed. This requires a strong ability to develop strategy and marketing plans, facilitate creative execution, lead presentations and to navigate the approval process across multiple partners. They will oversee the integration of Retail commercial program marketing efforts, knitting together several functional teams across the organization including: Print/Graphic Design, Interactive, Video/Motion Graphics, Advertising/Media, Retail Marketing, Merchandising, Market Development, Product Marketing, Legal and Finance.
* 8-12 years marketing communications experience.
* Previous ad agency, design agency, performance marketing agency and/or in-house marketing communications experience.
* Ideal candidate to have rich background in commercial marketing, which may include performance marketing, e-commerce and/or demand generation marketing.
We are seeking an experienced marketer who can contribute in a team environment. This position requires a self-motivated, flexible individual with the following skills: You are strategic, creative, resourceful, adaptable, focused on results and you bring high energy and a positive attitude to the team. You have strong critical thinking, project management, and creative development experience. Ability to get results in a highly matrixed organization. Strong leadership and cross functional management skills. This position directs Retail programs across various teams requiring inputs from numerous partners. Expert-level communication and presentation skills. Ability to proactively establish rapport, credibility, and influence. Extremely detail oriented with exceptional follow-through skills with an ability to see the big picture.
Education & Experience