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Performance Marketing Strategist, Paid Social

Yext

Through a community of online consumers who share ratings and reviews of businesses in their area, Yext helps build the brands of clients all around the world.

Yext (NYSE: YEXT) is building the next big thing in AI search, and the next big thing is answers.

With the explosion of information and data online, search has never been more important. However, while the world of consumer search has innovated over time, enterprise search has not. In fact, the majority of enterprise search is powered by outdated keyword technology that only scans for keywords and delivers a list of hyperlinks rather than actually answering questions. Yext, the AI Search Company, offers a modern, AI-powered Answers Platform that understands natural language so that when people ask questions about a business online they get direct answers – not links.

We have a big, audacious mission to transform the enterprise with AI search. To achieve that, we need bright minds and diverse perspectives to join our growing company and help us continue to disrupt an industry. Does this sound like you?

💡 In the coming months, Yext will expand rapidly with each new Answers solution. We need a rockstar Performance Marketing strategist to help create and drive demand for these solutions in the paid social space.

🚀 Performance Marketing is the muscle and brains behind testing & launching some of our biggest new solutions and strategies into the market. We aim high, we fail, we learn, we repeat, all in the spirit of driving growth for the company.

🌱 Join a team of strategic, creative, and analytical doers who collaborate with Leadership, Sales Ops, Product, Creative, and Strategy teams to get things done. 

🤝 If you have these qualities, you’ll fit in nicely!

    • Ownership – You bring ideas to life – you enjoy autonomy and organized planning with a focus on getting stuff done.
    • Analytical – You love digging into the data, researching, and extracting actionable findings so we can iterate quickly.
    • Critical thinking – You can see around corners and challenge the status quo
    • Techy – You’re not afraid to get your hands dirty with new tech, and use tech to automate at every turn.
    • Creative – You can turn abstract ideas into campaign content and imagery that resonates with (and elicits reactions from) different audiences. You’re always down for a brainstorming session.
    • Driven – You’re ready to build a career in a high-growth, fast-paced environment.  

Some of the KPIs you’ll own & drive

Front-end/Engagement-focused: Engagement Rate, Cost per Engagement, Click-thru Rate, clicks to social pages/landing pages

Back-end/Growth-focused: Pipeline Generation | Demand Generation | New Solutions Go-to-Market success & adoption

You’ll be the go-to person for:

  • Performing audience/platform research to inform paid social strategies for new campaigns/initiatives
  • Ensuring paid social strategies complement efforts in other channels such as organic social, paid search, and email
  • Generating effective social copy that highlights campaign value props and resonates with relevant audiences
  • Brainstorming potential imagery for campaigns and working with the Creative team to bring ideas to life
  • Launching ads in platforms such as Facebook and LinkedIn
  • Creating weekly/monthly reports on paid social campaign(s) performance, along with strategic recommendations for optimization and improvement
  • Performing purposeful A/B tests on imagery, copy, etc. that help reveal broader insights/learnings for future campaigns

Get experience with:

  • Owning projects from ideation to execution
  • Competitive research
  • Audience development/enrichment with tools like 6sense and Clearbit
  • Growth-focused copywriting
  • Reporting and data visualization through Salesforce and other tools
  • Managing cross-department communications from collaboration to insight/knowledge sharing
  • Exposure to paid search basics
  • Sales ops & GTM strategy to ensure paid social efforts align with broader business goals

Requirements:

  • Bachelor’s degree or similar college level education
  • 2-4 years of B2B/SaaS marketing experience
  • Experience developing and launching paid social ads in Facebook (Meta) Business Manager and LinkedIn Campaign Manager
  • Experience performing effective A/B tests
  • Experience creating and managing pacing documents to ensure proper allocation of monthly/quarterly budgets
  • Exceptional written and verbal communication skills
  • Ability to handle multiple projects and competing priorities
  • Active interest in social and B2B/SaaS industries and latest trends
  • Experience with CRM software (Salesforce) and Marketing Automation Platforms (Marketo) preferred but not required

#LI-PV1

Yext is committed to building an inclusive and diverse culture where every person is seen, heard and valued. We believe in equal employment opportunity and welcome employees and applicants of all races, colors, ethnicities, religions, creeds, national origins, ancestries, genetics, sexes, pregnancy or childbirth, sexual orientations, genders (including gender identity or nonbinary or nonconformity and/or status as a trans individual), ages, physical or mental disabilities, citizenships, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. It is Yext’s policy to provide reasonable accommodations to people with disabilities as required by law. If you have a disability that requires an accommodation in completing this application, interviewing, or participating in the employee selection process, please complete this form.

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Performance Marketing Strategist, Paid Social

To apply for the job click here

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Yext

Through a community of online consumers who share ratings and reviews of businesses in their area, Yext helps build the brands of clients all around the world.

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