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Category Marketing Manager

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
Amazon strives to be Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want – low prices, vast selection, and convenience – Amazon continues to grow and evolve as world-class e-commerce. Amazon.com.br is an important and fast-growing business for Amazon.

Amazon.com.br is looking for a talented, customer-obsessed, sales driven and analytical Category Marketing Manager to help build and execute strategies focused on customer engagement and sales growth. This position will manage all campaigns focused on on-site customer experience at Amazon.com.br for a group of categories, including emails campaigns, push notifications, and storefront creations for deals, product launches and category related events.

Key job responsibilities
Main responsibilities are:

  • Own on-site campaigns for your categories.
  • Own digital campaigns end to end: manage targeting and segmentation, messaging, content and design, planning and execution, reporting on individual campaign results and bigger picture trends for customers registered at Amazon.com.br.
  • Manage day-to-day campaigns to drive sales.
  • Understand customer lifestyles and segmentation and create testing plans to optimize for engagement.
  • Develop and analyze performance metrics and articulate these into written narratives to drive business decisions.
  • Partner across internal teams to develop and implement optimal customer experiences.
  • Drive online traffic (website, e-mails) for existing customers, ensure optimal execution of best practices and seek improvements for all traffic channels (e.g. e-mail, SEO) in close co-operation with the traffic team
  • Work with cross-functional teams on campaign calendar and execution planning
  • Propose, manage and implement the online marketing and promotion plans in cooperation with other teams.
  • Conduct regular quality control of our website by drawing on quantitative results.
  • Continuously observe industry trends and refresh the website to reflect such trends.
  • Drive experiments to continuously improve efficiency of marketing tactics and scale the impacts.

A day in the life
The successful Category Marketing Manager must:

  • Roll up the sleeves and execute the day-to-day campaigns to drive sales
  • Propose and analyze results of on-site experience testing, communicate learnings, and use the data to drive future tests.
  • Propose and implement customer experience improvements by using customer data
  • Develop a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
  • Develop a complete understanding of the customer needs, both existing and potential, and use that knowledge to deliver site features that provide Amazon customers with an unparalleled shopping experience.
  • Work with cross-functional teams, and communicate with internal and external stakeholders, while meeting tight deadlines.
  • Monitor customer engagement through purchase intention metrics.

BASIC QUALIFICATIONS

  • Excellent written and verbal communication skills (English and Portuguese).
  • Ability to operate both strategically and tactically.
  • Hands-on approach to get things done.
  • Strong analytical skills, leveraging data to back up assumptions and identifying opportunities.
  • Experience in online merchandising, digital marketing and/or e-commerce executing customer-facing online experiences.
  • High attention to detail and proven ability to manage competing priorities simultaneously.

PREFERRED QUALIFICATIONS

  • Experienced with A/B testing and statistics.
  • Advanced experience of analytical tools e.g. Excel.
  • Familiarity with traffic metrics and reporting.

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Category Marketing Manager

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Contact us

Amazon

Our mission: To be Earth's most customer-centric company.

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