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Paid Marketing Manager, China


Shopify is an e-commerce platform that makes it easy for individuals and small businesses to sell products online, through social media channels, and at physical retail locations.

Company Description

At Shopify, we want to make commerce better for everyone, everywhere. Shopify has millions of merchants across 175 different countries. It is trusted by many Fortune 500 and emerging brands including GE, Nestle, Unilever, Allbirds, and ColorPop. Shopify is now permanently remote and working towards a future that is digital by design.  

This role will be part of the China Growth Team, helping build our active merchant base and establish Shopify’s leadership in the world’s biggest E-commerce market. China and Hong Kong   are in the purview of this role: experience of having independently managed paid-marketing across channels in these countries is a must for this role. 

Chinese language proficiency is required.

Job Description

The Performance Marketing Manager for China and SouthEast Asia will help us grow Shopify’s merchant base and raise paid marketing campaigns to the next level through strategy, operation, testing, analysis and optimization. In this role you will be responsible for the setup, management, and execution of our paid acquisition campaigns such as SEM and display advertising on domestic channels. You will be working with team members from Growth, Commercial, Data, R&D,  and UX, as well as external vendors and contractors to brainstorm new and innovative ways to drive traffic, improve results and ultimately grow our active merchant base. 

Things you will do

  • Grow Shopify’s active merchant base in China through paid acquisition with a focus on major search engines (Baidu, Sogou, 360, etc.) and display networks (Wechat, Douyin, etc.)

  • End-to-end ownership of strategic and operational initiatives behind paid marketing campaigns such as SEM and display, including budgeting, tracking, creative production, landing pages building, etc. 

  • Analyze the impact and efficiency of campaigns across paid channels, keep a continued iterative testing optimizing model and explore opportunity areas

  • Design and execute copy, creative and landing page experiments to constantly improve lead acquisition and activation channel performance

  • Work across teams, use growth techniques to drive more traffic and merchants, report on ideas/results/findings and be responsible for tangible growth goals


  • 3+ years hands-on experience in SEM (Baidu, Sogou, 360, etc.), Display (WeChat, Douyin, etc.), direct media buy and possibly, influencer marketing 

  • Ability to work independently as a self-starter, with minimal supervision while being a responsible and enthusiastic team player in a results-driven marketing environment

  • Understanding of marketing campaign performance tracking, experience with analytics tools and data treatment, obsession with data, details, logical thinking and problem solving

  • Passionate about and ready to explore different paid marketing channels/formats, and to keep up-to-date with the digital ecosystem around the globe

  • Outstanding organization, negotiation, multi-task and prioritization skills and also great verbal and written communication ability in both Chinese and English

  • A deep understanding of the cross-border eCommerce market is preferred

Additional Information

We’re always on the lookout for people who are excited to work on hard problems at a global scale in a friendly, collaborative environment. If this sounds familiar, we’d love to hear from you.

Shopify is now permanently remote, and working towards a future that is digital by default. Learn more about what this can mean for you.

Our belief is that a strong commitment to diversity & inclusion enables us to truly make commerce better for everyone. We encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities. Please take a look at our Sustainability Reports to learn more about Shopify’s commitments to our communities, and our planet.

At Shopify, we understand that experience comes in many forms. We’re dedicated to adding new perspectives to the team – so if your experience is this close to what we’re looking for, please consider applying.

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Paid Marketing Manager, China

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Shopify is an e-commerce platform that makes it easy for individuals and small businesses to sell products online, through social media channels, and at physical retail locations.

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