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Sr. Prod Mgr, Marketing – Surgical

Edwards Lifesciences

At Edwards Lifesciences, every heartbeat matters.

Key Responsibilities:
• Lead the execution of a major product and/or multiple market launches, campaigns, programs, or initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition).
• Analyze clinical and market data to assess regional impact of potential product launches. Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition.
• Develop comprehensive marketing launch plans including strategies and tactics for major product and/or multiple market launches, campaigns, programs, or initiatives.
• Develop product materials and programs that support product launch and commercialization strategies for major product and/or multiple market launches, campaigns, programs, or initiatives.
• Lead major projects for the Congress Management process.
• Develop the clinical story that supports the regional value proposition for major product launches. Manage budgets related to product line, campaigns and projects.
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for major product and/or multiple market launches, campaigns, programs, or initiatives.
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for major product and/or multiple market launches, campaigns, programs, or initiatives.
• Develop product usage and patient brochures required for regional product approvals for major product launches.
• Other incidental duties assigned by Leadership.

Education and Experience:
• Bachelor’s Degree 8 years years experience of work experience Required or
• Master’s Degree or equivalent 6 years years experience of related experience working in sales, marketing, or healthcare industry Required

Additional Skills:
• Proven successful project management skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards.
• Extensive understanding of related aspects of marketing concepts and principles.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research.
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards’ products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
• Ability to manage competing priorities in a fast paced environment.
• Work is generally self-guided with input from stakeholders with adherence to established patterns and practices.
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.

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Sr. Prod Mgr, Marketing – Surgical

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Edwards Lifesciences

At Edwards Lifesciences, every heartbeat matters.

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