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Product Marketing Lead, Video

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Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

Meta seeks an experienced leader who is passionate about Video to join our Product Marketing team and help build the world’s best video experiences. This is a key leadership role, charged with leading a high-performing team that is helping build, launch, and scale our products. The successful candidate will lead individual contributors to assess market needs and conduct research to influence new product development, evaluate approaches to mitigate product risks, develop global launch plans to bring products to market, and identify opportunities to improve existing products.Excellent strategic thinking skills, people management skills, cross-functional leadership, analytical and communication skills, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of the video market, a track record of shaping product strategy and growing product adoption, a strong bias for action, and a vision for how we can better meet the needs of video publishers and creators.

Product Marketing Lead, Video Responsibilities:

  • Develop and manage a world-class product marketing team. Mentor team members to support their performance and development.
  • Serve as a go-to contact with executive management of partner organizations and independently navigate challenging relationships across functions and geographies
  • Inform product strategy in partnership with product management and engineering across multiple product areas and establish and drive both inbound product marketing and the go-to-market planning
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market. Conduct market assessments, including opportunity size, competitive analysis, target customers and product requirements
  • Synthesize both qualitative and quantitative feedback on product from clients and partners
  • Manage product alphas and betas to direct product refinements and identify critical client needs that must be met by the product in order to launch
  • Define and manage comprehensive go-to-market strategy and planning including positioning, launch strategy, PR, sales and partner materials. Manage the product launch process

Minimum Qualifications:

  • BA/BS degree
  • 8+ years of experience in technology, internet, and/or media industries, video, or management consulting

Preferred Qualifications:

  • Team/people leadership experience including recruiting, training, and development
  • Experience with history of success building, launching, and scaling products
  • Experience with founding or leading a company of division and/or launching products and new business
  • Experience selecting, attracting, motivating, retaining, and developing team members. Proven to accurately appraise the strengths and weaknesses of team members and build a strong, diverse team that complements each other to achieve outstanding results
  • Experience to effectively influence and communicate cross-functionally and with management at all levels. Excellent communication and presentation skills
  • Demonstrated capacity to communicate and simplify ambiguous, complex, and large-scale concepts
  • MBA or Master’s Degree

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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Product Marketing Lead, Video

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Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

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