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Sr. Website Marketing Manager

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
We are looking for a high caliber Sr. Website Marketing Manager to start a project with strategic significance and high exposure. The initiative is fundamental to Amazon’s future, and will provide great personal satisfaction and career development as we tackle some of the most intriguing problems in software architecture design and building highly scalable services. We are building extremely customer focused software that can also serve many fast-growing businesses for decades to come. The project will have regular reviews with the company’s senior leaders. The scope of the project is set to scale rapidly for the next few years post launch.

As the Sr. Website Marketing Manager, you will work backwards from the customer needs, dive deep into data to understand the issues, and work on launching, maintaining, and enhancing our most valuable marketing asset – our global marketing website. Reporting into the Senior Digital Marketing Manager, you will support the launch and execution of a new website that will be the front and center of all our customer facing marketing efforts. You will collaborate with multiple teams including Content Marketing, Brand Design, UX, Product Marketing, Product and Developer support. The Sr. Website Marketing Manager will drive the strategy, management, measurement, testing, and execution of the marketing website.

(1) Create and maintain website roadmap, working with stakeholders, other product managers, UX and engineers to bring ideas to fruition, (2) Maintaining a high-quality website experience which includes defining and documenting processes from issue intake to QA and production, (3) Sustaining scalable processes to enable self-service updates across the marketing team this includes training, documentation, and bar raising for updates, and (4) Enhancing the website with new capabilities and functionality, working backwards to define and scope projects to make the experience better for customers

Primary Responsibilities:

  • Execute against the new website launch and balance ongoing maintenance, to include Input/requirements gathering from various teams, creating bottom-up plan, and drive execution by stakeholders
  • Create standard operating procedures (SOPs) for all website work and cross train the team on those processes
  • Create standardized reports to identify website launch, delivery, quality issues, and hold teams accountable for their performance
  • Utilize program management best practices to support content management on website and take proactive steps to ensure that those are shared across all departments
  • Collaborate on highly visible web projects throughout the project lifecycle, from gathering of requirements, design and development, to testing, launch, and support
  • Work within sprint schedules, collaborating with the development team to prioritize tasks and requests
  • Maintain all documentation related to the website on the internal Wiki
  • Own the implementation of the web analytics and testing, experimentation tool with the CMS
  • Build and maintain a complete web testing/ Experimentation roadmap, make it constantly visible to management and key stakeholders, and drive projects & web tests through to completion
  • Work with marketing managers, product and BI teams to understand business goals, define digital KPI, and provide insights and reporting on how customers engage with our marketing website.
  • Work closely with the larger analytics and business intelligence team to develop reporting that combine website and customer engagement data
  • Keep up to date with industry best practices as well as present new opportunities as appropriate

If you enjoy working in ambiguous space and solving challenging problems, come join us!

About the team
Buy with Prime is helping people reimagine the way they shop….wherever they do! Our vision is to enable every entrepreneur in the world to reach every customer in the world through every channel they can imagine. Buy with Prime is a new way to extend Prime shopping benefitsincluding fast, free shipping, a seamless checkout experience, and free returnsto merchants’ own online stores, ultimately increasing selection for Prime members. For over 20 years, Amazon been empowering small and medium-sized businesses with opportunities to grow. Buy with Prime is an exciting next step in our mission to help merchants of all sizes grow their businesswhether on Amazon or beyond.

BASIC QUALIFICATIONS

  • BA/BS degree OR 5+ years equivalent industry experience as Program Manager with technical acumen
  • 5+ years of experience in digital marketing, to include experience managing corporate websites
  • Experience utilizing modern website technology and agile development processes, to include HTML and CSS
  • Experience utilizing with Adobe Experience Manager and Adobe Analytics
  • Experience with content marketing and SEO best practices, and how these intersect with website development and management

PREFERRED QUALIFICATIONS

  • Experience working in an Agile, fast-paced team environment with frequent customer contact
  • Experience coding web experiences in HTML, JavaScript, CSS
  • Working knowledge of Adobe Cloud services (Adobe Analytics, Adobe Target, AEM)
  • Working knowledge of current web architecture best practices (e.g. design for security, resilience, performance)
  • Strong quantitative, analytic, and problem-solving skills
  • Excellent written and verbal communication skills
  • Ability to manage and prioritize multiple projects with great attention to detail
  • Passion for quickly mastering new technology and proven ability to apply it to business needs
  • Desire to continually learn and expand hands-on technical skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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Sr. Website Marketing Manager

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Amazon

Our mission: To be Earth's most customer-centric company.

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