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Senior Product Marketing Manager, Creative Cloud Express

Adobe

Adobe is changing the world through digital experiences by helping customers create, deliver and optimize content.

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences. We realize that ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

We are looking for an exceptional product marketer to lead acquisition strategy for the Creative Cloud Express business. In this role, you will develop and champion strategies that meaningfully move business metrics, taking an integrative approach that spans cross-sell & upsell opportunities, SEO, strategic partnerships, paid media, and more. The ideal candidate is passionate about helping creators and business communicators build and grow their businesses online and has a track record of driving top of funnel growth for SaaS consumer businesses.

What You’ll Do

  • Deliver go-to-market and acquisition strategy including total potential market segmentation & sizing, target audience needs definition and use case prioritization, messaging & positioning, and competitive assessment
  • Define and closely measure key success metrics such as awareness & perception, market share, site visits and trials
  • Deliver ongoing user and market research to uncover new insights, trends, and opportunities
  • Partner closely with cross-functional teams and product management on acquisition initiatives and roadmap, ensuring a seamless user experience from awareness to adoption to engagement

What We’re Looking For

  • Self-starter and proactive leader with 6+ years of product marketing experience from a technology SaaS company
  • Customer first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
  • Experience working on demand generation campaigns with/at agencies focused on digital, social media, influencer marketing
  • Proven ability to partner with product management and go to market teams to define and implement new strategies and initiatives to achieve business goals.
  • Experience partnering with market researchers and translating insights into measurable strategies
  • Demonstrates outstanding analytical skills to identify, analyze, and use data to provide recommendations.
  • Bachelor’s degree in business or marketing; MBA preferred

What You’ll Need to Succeed

  • Executive presence and excellent interpersonal skills
  • Positive relationship building and influence skills across functions
  • Capability to identify problems without precedent and bias for action to address them

To apply for the job click here

Senior Product Marketing Manager, Creative Cloud Express

To apply for the job click here

Contact us

Adobe

Adobe is changing the world through digital experiences by helping customers create, deliver and optimize content.

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