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Strategic Marketing Senior Manager

CVS Health

CVS Health is a health care innovation company. Together, we are are helping people on their path to better health.

Job Description
At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We’re looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game-changing ideas to grow engagement with innovative retail solutions. Sounds like you?

What you’ll do:
The Senior Manager of Marketing, Seasonal is responsible for the strategy and development of the CVS Seasonal business utilizing marketing solutions across paid (e.g. digital, SEM/SEO, radio, and affiliates), owned (e.g. social, email, direct mail, and website) and earned (e.g. influencers) channels. Partnering closely with cross-functional partners throughout the organization you will help deliver incremental trips, visits, and sales through the development of breakthrough marketing ideas and programs rooted in consumer insights. We’re ideally looking for a seasoned marketer who has a proven track record in reaching high value audiences during seasonally relevant times of the year, testing and validating emerging ideas, and delivering leading Omni experiences.

Responsibilities:
• Develops effective annual marketing plan(s) in support of CVS key consumer seasons and holidays in collaboration with the Director and Insights team. Plan development includes learning agenda, insights required to determine the business opportunity, and translation of insights into key strategies.
• Leads execution of all project deliverables including, but not limited to, brief development, collaboration with internal subject matter experts such as Media, L&P, Digital, In-Store Experience, and collaboration with Operations on field readiness, and Legal review of materials.
• Has a strong understanding of customers’ needs and expectations across multiple market segments we serve and understands how we differentiate from our competitors to deliver value for our customers and shareholders in order to develop multi-channel marketing strategies to drive omni-channel trips.
• Proactively partners with Insights & Analytics to establish KPIs and align on measurement efforts against established metrics.
• Actively develops open and trusted relationships across a large, complex organization to create clear goals, accountabilities and outcomes; specific focus on Merchandising, Digital, Store Operations, Media, and Creative.
• Acts as a trusted coach and mentor both within their line of responsibility and beyond providing timely and ongoing feedback, both appreciative and developmental.
• Leads a team of professional colleagues performing generally similar work; adapts plans and priorities to meet business objectives and/or operational challenges.

Required Qualifications
• 5+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.
• 3+ years cross-functional leadership experience.
• 2+ years of retail marketing or retail agency/strategy experience.
• 2+ years of digital marketing experience including examples of testing and validating emerging opportunities

COVID Requirements

COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
• 7+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding.

Education
Bachelor’s degree in Business, Marketing or related field OR equivalent work experience (4years of related work experience).

MBA preferred.

Business Overview
Bring your heart to CVS Health
Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand – with heart at its center – our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.
We strive to promote and sustain a culture of diversity, inclusion and belonging every day.
CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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Strategic Marketing Senior Manager

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CVS Health

CVS Health is a health care innovation company. Together, we are are helping people on their path to better health.

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