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Model e Shop Experience Manager

Ford Motor Company

Ford is here for one purpose, to help build a better world, where every person is free to move and pursue their dreams.

Ignited by customer needs and expectations, Ford Model e is crafting an outstanding experience for customers transitioning into the exciting world of battery electric vehicles. We are seeking a digitally native that can foster a ground-breaking vision of a customer-centered shopping experience across both digital and retail (Dealerships). This person will adapt quickly and lead the plan for winning.

You will be responsible for advising the course of the strategic north star for what exciting looks like to empower our customers to confidently transition to a battery-electric future during the shopping experience with Model e. They lead the objectives/KPIs to get to that north star and are responsible for working across our experience design teams, product teams, content team, and platform team to bring it to life.

What you’ll be able to do:

  • Be a strong people leader and problem solver, guiding a team through change and transformation, with an eye on talent development, capability building, and culture.
  • Crafting the north star vision, customer journey, and enablers for what outstanding looks like in the explore/shop phase of the journey.
  • Land exciting digital experiences that will revolutionize the automotive business.
  • Directly responsible for setting OKRs for the shop experience and driving teams to track, optimize and pivot against those OKRs.
  • Partner closely with product owners, engineering, UX, and other cross-functional teams to build, drive, and deliver an innovative, compelling, and user-friendly experience to our customers.
  • Unlock roadblocks at the corporate level and cultivate collaboration with senior product leaders across Ford Blue, Ford Pro, and Ford Credit through leadership, creativity, intelligence, and presence
  • Owns POV on what the right content strategy is and works with the marketing communications/content team to efficiently bring that POV to life
  • Working across digital, Ford land, and guest experience teams to build a clear articulation of how shopping comes to life in retail spaces in the future
  • Provide strategic leadership across internal and partner teams to identify test and learn opportunities.

The candidate
A transformational leader who has a vision and is passionate about crafting elite experiences and reinventing the way a company does business with customers.

  • This person can thrive in problem spaces considered very challenging by peers and leadership. It is not yet fully articulated. The delivery of a solution is highly uncertain and will require significant innovation to succeed
  • This person deeply understands Ford’s goals and how their team will help deliver them. They support innovation and creativity in their teams. They set a clear overarching strategy that is clear, simple, and easy to communicate so that it can be understood at a glance by their entire Org
  • They proactively seek to understand what the next set of problems is to solve and product problems to obsess over. Excellent at setting a vision and building an agreement that this is the right vision for Model e based on company and user impact. They empower their team by providing purpose for the long run and can recruit the right people in the right roles.
  • They are evangelists of the company culture for their Mission and the rest of the Org
  • They are not an armchair theorist. Rather they are a person that is able/willing to and enjoy rolling up their sleeves with the team to deliver.

People First Leader & Influencer

  • Promotes an inclusive environment and embodies Ford’s cultural Truths
  • Highly collaborative, team-oriented leader and ability to influence without authority, working on/with technical and cross-functional or highly matrixed teams who do not report into this role to get things done.
  • Must have strong confidence, a point of view, and the ability to bring out the best in people by putting them in a position to succeed
  • Experience in leading teams through change and transformation

Proven Digital Retail and Physical Retail

  • Digital Experience leader with a consistent track record of delivering personalized and relevant experiences through journey mapping and grounded in the voice of the customer
  • Solid understanding and experience with a broad suite of digital marketing technologies including SEO, web technologies, e-commerce tools, analytics suites, CRM tools, optimization, AB/multi-variant testing, and mobile technologies
  • Ability to conduct customer research, mine third party research, customer feedback, and mine internal analytics

The minimum requirements we seek:

  • Bachelor’s Degree or a combination of education and equivalent experience
  • 10+ years of experience in digital and physical retail experiences
  • 1+ years of working experience with machine learning or data-oriented products

Our preferred requirements:

  • Master’s Degree or a combination of education and equivalent experience
  • Demonstrate success in the full lifecycle of product management and leading end-to-end product development to include providing product vision and roadmaps, writing or leading outstanding PRDs, and bringing to market high visibility and sophisticated products
  • Demonstrated track record in balancing product priorities against budget and timelines; a sense of urgency in driving execution; entrepreneurial spirit and love of developing products from an early stage.
  • Experience working in a matrixed team structure and influencing across product areas
  • Experience in being an extraordinary partner and results across entire business organizations
  • Creative problem-solving skills, strategic problem solver, and a high degree of intellectual curiosity to address business problems

What you’ll receive in return:
As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings, and stock investment plans, incentive compensation, and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

For information on Ford’s salary and benefits, please visit:

At Ford, the health and safety of our employees are our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has decided to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.

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Model e Shop Experience Manager

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Ford Motor Company

Ford is here for one purpose, to help build a better world, where every person is free to move and pursue their dreams.

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