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Lifecycle Marketing Manager (Can be Remote)

Kroger

Kroger brings quality food and community support to locations all across the United States.

Company Name: Kroger General Office
Position Type: Employee
FLSA Status: Exempt

Position Summary

Work on lifecycle marketing programs which engage customers at moments of influence throughout various journeys and strengthens their relationship with Kroger, growing sales and loyalty. Responsible for providing channel strategy and expertise across a wide-range of channels including email, mobile messaging, affiliate marketing, social media, search engine marketing (SEM), direct mail, in-store visual and broadcast. Demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety.

Essential Job Functions

  • Champion marketing personalization and customer segmentation across consumer-facing campaigns and communications to drive both in-store and ecommerce sales and increased customer loyalty
  • Develop an editorial/customer lifecycle calendar and segmentation strategy in conjunction with Strategic Planning
  • Determine A/B and multivariate testing strategy and utilize cohesive cross-channel engagement strategies
  • Lead efforts to layer on lifecycle marketing opportunities across customer journey, leveraging journey mapping
  • Serve as channel expert across email, mobile messaging, affiliate marketing, social media, SEM, direct mail, in-store visual and broadcast
  • Create and maintain documentation regarding best use of channels based on industry best practices, marketing mix optimization and channel performance metrics
  • Work with Marketing Automation Team to implement lifecycle marketing programs, closely tracking performance and wiring results into optimization plans
  • Communicate program goals, plan & results internally to stakeholders
  • Stay abreast of channel-specific and lifecycle marketing trends/innovation and identify new opportunities for value creation
  • Must be able to perform the essential job functions of this position with or without reasonable accommodation
  • Minimum Position Qualifications

  • 7+ years experience working across a broad range of marketing channels with a strong bias towards consumer digital and other targeted channels (e.g. direct mail)
  • 3+ years experience working for multi-channel retailer or account
  • Any experience with Adobe Analytics
  • Strong analytical skills and a drive to experiment; demonstrated ability to use data to drive decision making
  • Exceptional written and oral communication skills with advanced Excel and PowerPoint knowledge
  • High level experience developing successful acquisition, engagement and retention strategies and tactics
  • High level strategic and critical thinking skills, with demonstrated ability to identify business opportunities to maximize company ROI
  • Desired Previous Experience/Education

  • Bachelor’s Degree in Marketing, Business or related area
  • Any experience implementing customer lifecycle programs for a large, multi-channel retailer
  • Any experience working with marketing automation platforms
  • Expertise across owned, earned and paid channels
  • Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
  • Proven success working in highly matrixed, fast-paced environment
  • Education Level: Bachelor’s Desired
    Required Travel: Up to 25%
    Required Certifications/Licenses: None
    Position Type: Full-Time
    Regions: General Office- Cincinnati; Any; Mid-Atlantic; Midwest; Mountain; South; West

    States: Ohio; Alabama; Alaska; American Samoa; Arizona; Arkansas; California; Colorado; Connecticut; Delaware; District of Columbia; Federated States of Micronesia; Florida; Georgia; Guam; Hawaii; Idaho; Illinois; Indiana; Iowa; Kansas; Kentucky; Louisiana; Maine; Marshall Islands; Maryland; Massachusetts; Michigan; Minnesota; Mississippi; Missouri; Montana; Nebraska; Nevada; New Hampshire; New Jersey; New Mexico; New York; North Carolina; North Dakota; Northern Mariana Islands; Oklahoma; Oregon; Palau; Pennsylvania; Puerto Rico; Rhode Island; South Carolina; South Dakota; Tennessee; Texas; Utah; Vermont; Virgin Islands; Virginia; Washington; West Virginia; Wisconsin; Wyoming
    Keywords:

    Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world’s largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields.

    Company Overview: Kroger Family of Companies employs nearly half a million associates who serve over 11 million customers daily through a seamless shopping experience under a variety of banner names. At The Kroger Co., we are Fresh for Everyone™ and dedicated to our Purpose: To Feed the Human Spirit®. We are committed to creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement.

    Posting Notes: OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Marketing || Employee || Exempt || Full-Time || None

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    Lifecycle Marketing Manager (Can be Remote)

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    Kroger

    Kroger brings quality food and community support to locations all across the United States.

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