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Marketing Specialist, Reactivation


PayPal is the faster, safer way to send money, make an online payment, receive money, or set up a merchant account—both on and offline.

Who we are


At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We’re a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We’re guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.


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Job Description Summary:

As a part of the Churn & Retention team, the Reactivation Marketing Specialist will drive and execute impactful programming to re-engage lapsed PayPal users at scale by:

• Delivering against program targets for Net New Active users through always-on programming and continued test & learn experimentation
• Executing upon strategic ‘Boulders’ to drive Reactivation marketing at scale across North America, Europe & Australia
• Supporting and executing backlog of Growth experiments to re-engage churned users with tailored, impactful programming
• Engaging agile team inclusive of dedicated resources across Marketing Operations, Analytics & Creative to launch programming across both owned and paid channels
• Working cross-functionally with Risk, Product, & other segment marketing teams to bring key churn initiatives to life

Job Description:

Planning & Strategy

  • Act as active stakeholder on ideation, strategy and creation of the Churn experimentation roadmap​
  • Collaborate with cross-functional partners to execute new marketing initiatives designed to meet KPI goals. Partners include: Local/International Marketing, Marketing Operations, Product, Web, Legal, Analytics, and more.​
  • Help drive Backlog prioritization working with growth analytics to size / model highest potential ideas ​
  • Intake segment lead’s priorities as part of the monthly program briefing and formulate optimal response – one that delivers against both brief / goal and always-on performance agenda​
  • Ensure optimal customer experience, elevated creative and compelling messaging / value promise​
  • Advise fellow marketing colleagues on best practices for landing page User Experience (UX) design, Search Engine Optimization (SEO), and conversion rate optimization (CRO).

Testing & Execution

  • Write the Experiment brief and testing plan ensuring reliable tracking / instrumentation across funnel​
  • Develop optimal experiment vetting idea and against end-to-end customer experience​
  • Coordinates end-to-end implementation inclusive of legal and other reviews, and ensure thorough A/B testing agenda is built into each experiment​
  • Actively monitor and seek learning immediately post launch to improve results in-flight​
  • Work with agency partners to design high-performing creative marketing assets (predominately owned channels—emails, onsite banners, landing pages, app notifications, etc). 

Learnings & Analytics

  • Quantify business impact of marketing campaigns and share results with stakeholders on a regular cadence.​
  • Ensure that comprehensive analytics tracking, testing, and continuous improvement are incorporated throughout every project.​
  • Manage and report on ongoing budget spend for agency costs and incentive payouts.​
  • Drive rigorous learning and insights post launch. Audit every aspect of the experiment – funnel, audience, messaging, etc. Seek to innovate and scale what has been proven as fast as possible to achieve maximum impact​

Growth / Agile Discipline

  • Embody agile ways of working from planning through execution and learnings – ceremonies and artifacts ​​
  • Work closely with agile squad members to execute global marketing projects/campaigns. 

Key Skills Required

  • 2+ years of experience as data-driven performance marketer operating across direct response paid and owned channels at scale​
  • Entrepreneurial & Results Focused: bring a ‘hustler’ style mentality and be highly results oriented. Get things done against the odds​
  • Demonstrated success with improving the performance of owned marketing channels​
  • Experience leveraging marketing analytics tracking (Google Analytics, Tableau,  HubSpot, etc)
  • Inquisitive marketer and thinker with high-level of curiosity and drive to test new ideas and future sources of growth​
  • Deep experience with A/B testing and supporting measurement and attribution techniques



Travel Percent:


For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal’s 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

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Marketing Specialist, Reactivation

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PayPal is the faster, safer way to send money, make an online payment, receive money, or set up a merchant account—both on and offline.

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