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Lead Marketing Consultant

wellsfargo Wells Fargo

Wells Fargo is a diversified community-based financial services company with a vision to satisfy customer’s financial needs and help them succeed financially.

About this role:

At Wells Fargo, we are looking for talented people who will put our customers at the center of everything we do. We are seeking candidates who embrace diversity, equity and inclusion in a workplace where everyone feels valued and inspired.

Help us build a better Wells Fargo. It all begins with outstanding talent. It all begins with you.

Wells Fargo is seeking a Lead Marketing Consultant to support Consumer Data & Engagement Platforms part of Consumer & Small Business Banking. Learn more ab out the career areas and lines of business at wellsfargojobs.com .

In this role, you will:

  • Leads the development and design of a digital marketing strategy, including building new programs and initiatives
  • Lead in development of channel plan that includes campaign designing and executing increasingly complex campaigns within marketing owned channels
  • Provide channel Subject Matter Expertise (SME) consultation critical to achieving campaign results or success while following process, best practice, and governance
  • Contribute and recommend solutions to targeting, creative and customer offer fulfillment requirements major line of businesses by leveraging post launch performance learnings when available
  • Meet marketing deliverables while leveraging solid understanding of legal, compliance, privacy regulations and policies related to marketing
  • Translates channel plans of message objective(s) into targeting specifications for downstream deployment. This includes documentation of semi-technical eligibility rules, hands-on creation of the business eligibility rules, QA/QC validation, peer review of the targeting setup within Marketing’s platform Interaction Advisor or Pega Systems
  • Analyzes data, trends and marketing ROI and drives changes across multiple lines of business and/or enterprise-wide regarding customer experience, customer service, business model, processes, product or program development, and advertising campaigns.
  • Enable and adopt digital product and service delivery capabilities that enhance existing campaign support and partner expectations.
  • Seeks to improve processes, delivery times, quality of work and team resources and this includes managing communications and expectations with key partners
  • Build trust and confidence with business partners using digital first, from campaign design and development to deployment and post launch performance insight
  • Champion one-to-one marketing, customer centricity, machine learning and AI solutions that benefits the customers and enterprise
  • May mentor and/or supervise other team members

Required Qualifications, US:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Required Qualifications, International:

  • Experience in Marketing, Digital Marketing, Digital Platforms, Social Media, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

  • Experience with Pega System developing Next Best Action or Customer Engagement conversations extremely desirable
  • Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project
  • Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions
  • Ability to develop and lead implementation of strategic business development initiatives and marketing strategies
  • Ability to work independently, prioritize work, meet deadlines, achieve goals, and work under pressure in a dynamic and complex environment
  • Strong time management skills and ability to meet deadlines
  • Excellent verbal, written, and interpersonal communication skill
  • Advanced Microsoft Office (Word, Excel, and Outlook) skills
  • 2+ years’ experience with SalesForce, Tableau, Teradata Structured Query Language (SQL), preferably experience in developing rule-based models, advanced predictive models, and descriptive statistics
  • BA/BS or equivalent experience

Job Expectations:

  • Ability to work additional hours as needed
  • Candidate must reside within commutable distance to posted work location

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

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Lead Marketing Consultant

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Wells Fargo

Wells Fargo is a diversified community-based financial services company with a vision to satisfy customer’s financial needs and help them succeed financially.

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