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Director, Consumer Direct Digital Marketing

nike NIKE, Inc.

Nike designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for sports and fitness activities globally, with a commitment to innovation, inspiration, and diversity.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.’s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.


The Director, Consumer Direct Digital Marketing in Japan is a marketing leader with a deep understanding of the consumer, her lifestyle, and how she shops online. The Director will lead a team of expert digital marketers to deliver on Brand and Business objectives, connecting our members with the innovation, experiences and sport activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You value the importance of data and consumer insights and appreciate the creative process. You understand marketing technology, the role of online to offline (O2O), direct-to-consumer channels, and you are a thought leader, a digital evangelist and a consumer advocate.


In this role you will be responsible for leading a team of marketers focused on building and growing, marketing Japan’s digital ecosystem, transforming Nike into the most sophisticated, athlete focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer, working as part of an integrated Consumer Direct O2O Marketing team.

You will own, and deliver the holistic Nike Direct Digital Marketing Vision, Strategy & Plan that serve the brand & business objectives, and member activity.

You will drive a team of consumer-obsessed, digital marketing experts responsible for building, powering, and evolving Nike’s online to offline ecosystem. This ecosystem includes dot com, apps, targeted communication, and social media.

You will create integration and connectivity between the teams to build elevated 13-week journeys and O2O consumer experiences.


You serve as an integral member of the Consumer Direct Marketing leadership team, the key marketing partner to support Nike Direct Digital Business Teams and sit as part of the overall Japan Marketing team to lead and implement an accelerated digital offense.

You will partner with APLA Geo and Global Nike Direct Digital Commerce Marketing teams in the planning, operationalization, and execution of new digital capabilities to advance the member experience.

As the Digital evangelist and team leader you act as an integrator and thought leader between Marketing functions: Brand Management, Brand Creative, Integrated Media, and bridge to the business


Bachelor’s degree in Business, Marketing, Communications, or related field. MBA is a plus.
8-10+ years of experience in Brand Marketing or Digital Marketing
Experienced team leader with strong coaching and mentorship acumen
Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration
Excellent organizational and leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities
Strong oral and written communication skills; experience crafting strategic recommendations and persuasive presentations to leadership
Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand/business


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Director, Consumer Direct Digital Marketing

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NIKE, Inc.

Nike designs, markets, and distributes athletic footwear, apparel, equipment, and accessories for sports and fitness activities globally, with a commitment to innovation, inspiration, and diversity.

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