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Sr. Partner Marketing Manager, Amazon Hub

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
Imagine shaping how millions of customers discover and engage with new package pick-up services, while leveraging the resources of a global company in the atmosphere of a start-up! Passionate about helping to build a best-in-class partner marketing function as part of a growing and innovative B2B2C marketing team? Love collaborating with a wide range of partners and internal teams to create new capabilities driving partner and customer acquisition and retention? If so, come and build the future of convenient and worry-free package pickup with us!

Meet the Amazon Hub team. We are transforming how quickly and conveniently Amazon delivers to its customers through the Amazon Hub Locker & Counter network. Our solutions aim to delight customers by providing convenient and worry-free pickup alternatives to home delivery around the world. Through a growing network of convenient, high value host locations, our locker and counter products offer customers greater security, flexibility, and control, while reducing transportation costs and environmental footprint.

Our growing team is looking for an analytical, customer-obsessed, marketing leader to join us as the Senior Partner Marketing Manager for the Hub network in United Kingdom and Germany (UK/DE) – German Language at professional level is required.

As a member of Hub Partner Marketing, you will work with a diverse team of marketers and business leaders to develop and deploy B2B strategies that support partner demand generation, as well as expand our relationship with existing retailers through education and engagement. You’ll also develop strategy, and lead execution and optimization of creative, results-oriented B2C co-marketing programs and channel initiatives with key partners to drive customer awareness, acquisition, and engagement in the Amazon Hub network. As a primary contact between business and brand teams, you will have the opportunity to influence and collaborate on consumer marketing, product development, and operations, using your creative problem-solving skills to remove roadblocks and push work forward.

If you thrive in ambiguous situations, enjoy collaborating with others, and love to build things from scratch, including new mechanisms and processes, reach out to us. The successful candidate will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position across regional and global sales and marketing teams within the Amazon Hub business. This is located in either of our UK, Germany, or Luxembourg office, and reports to the Global Head of Amazon Hub Partner Marketing.

Key job responsibilities
Own the Partner Funnel:

-Own crafting the narrative and tools to elevate the entire partner funnel from prospect acquisition, lead nurturing, on-boarding and post on-boarding experience, to partner engagement and retention.

-Identify marketing content and measurement strategies to accelerate the funnel.

-Create and execute strategies that drive demand, covert leads and unlock value for our host partners across multiple verticals across UK/DE.

-Expand Consumer Marketing With Partners:
Think big to create cohesive partner strategies to build Amazon Hub awareness and engagement with our joint customers.

-Develop, pilot, scale and measure best-in-class co-marketing campaigns with partners that effectively drive awareness and adoption of Hub services.

-Lead scalable co-marketing strategies, campaigns, and KPI measurement supporting a range of locales and partner verticals across UK/DE including department store, grocery, pharmacy, QSR and government.

-Conceptualize and create new capabilities for leveraging the Hub service and partner relationships to surprise and delight customers with personal, local, and impactful experiences and service benefits.

-Elevate the Partner and Customer Experience:
Leverage partner survey data to unlock solutions that address pain points, informing new tools, processes, and strategies across functions.

-Work across functions and teams to drive alignment and problem solve to benefit partner and customers.

A day in the life
-Support the Partner Funnel: crafting B2B pitches and content, pitching to new partners, opening/testing new B2B channels.

-Expand Consumer Marketing With Partners: respond to partner inquiries for B2B2C marketing support in-store and on their channels

-Brief and guide development of B2C marketing content. Drive test and learn initiatives for new acquisition marketing capabilities.

-Work directly with Design, B2C marketing, Brand Design, Brand Marketing, Ops, Product, Business Development, Account Management, VOP and VOC on a daily basis.

-Elevate the Partner and Customer Experience:
Leverage partner surveys to unlock solutions addressing pain points. Inform new tools, processes, and strategies across functions.

About the team
The Partner Marketing team looks after a global network of Hub Host Partners. Our team supports the full sales funnel developing messaging for lead gen and engage in first pitch with prospective partners. We also build tools to help partners onboard successfully. Once on-boarded, we support partners with marketing materials, campaign partnerships, and other B2B2C marketing capabilities to fuel acquisition of customers. Amazon benefits in net trans savings. Customers receive service that is convenient; meeting or beating home delivery speed and price.
Greenfield, high opportunity for growth and building experience. Opportunity for scaling ideas globally.

BASIC QUALIFICATIONS

• Bachelor’s Degree in marketing, business, communications, or relevant field of study
• Relevant professional experience with emphasis on physical retail marketing and/or partner marketing
• Experience in a business-to-business (B2B) and/or business-to-consumer (B2C) environments
• Excellent project management skills
• English Language Proficiency required.

PREFERRED QUALIFICATIONS

• MBA
• Knowledge of Pardot and Salesforce
• Excellent inter-team working skills to develop strong relationships with sales, marketing, tech, and operations teams, as well as partners
• Additional proficiency in German a plus
• Demonstrated ability to think strategically and translate conceptual initiatives into detailed operating plans
• Experience managing partners of varied sizes to build marketing programs appropriate for their goals.
• High attention to detail and proven ability to manage multiple, competing priorities simultaneously with minimal supervision.
• Proven experience developing consumer marketing strategies that drove physical retail Marketing experiences across UK and Germany.
• Exceptional written and verbal communication skills with the ability to create compelling positioning/messaging strategy and clearly present complex information.
• Possess an expert understanding of how to drive business and marketing with the partner community
• Experience gaining consensus and driving deliverables with individuals inside and outside the organization
• Working knowledge of best practices in digital marketing and social media
• Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
• Analytical with a natural curiosity to measure, test, and iterate achieving the best results possible
• Willing to travel to meet with sales leaders, partners and attend event

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

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Sr. Partner Marketing Manager, Amazon Hub

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Amazon

Our mission: To be Earth's most customer-centric company.

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