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Global Product Marketing Manager, Rider Experience

uber Uber

Uber is changing how people think about transportation, part of the logistical fabric of 600+ cities. Whether it’s a ride, a sandwich, or a package, Uber gives people what they want when they want it.

About the role

As a Global Product Marketing Manager on Rider Experiences, you will own the core rider journey as well as cross messaging strategies for products to drive step-change growth Uber’s mobility business. In particular, this role will have a deep focus on the in-app messaging experience to define the right message for the right customer at the right moment. Working hand-in-hand with cross-functional team members across Product, Engineering, Policy, Communications, Operations, and Marketing you’ll build, develop, and scale comprehensive marketing strategies that scale globally.

Responsibilities

• Synthesize consumer insights and industry perspectives on the consumer experience. Identify and prioritize user needs by deeply understanding our consumers and how our app works globally, to build data-driven, useful insights for the Product team.
• Help to craft the product roadmap, developing the positioning and messaging for new app experiences, and building the go-to-market strategy.
• Lead the creation of marketing campaigns that span the world, guiding the development of creative and engaging content that our consumers need and want.
• Spearhead experimentation plans across key in-app features. You will partner with a collaborative cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Data Science, Engineering, Research, and Operations to meet shared objectives and key results.
• Develop cross sell and upsell strategies to increase awareness and retention of our consumers across Mobility product lines.

Basic Qualifications

• 4+ years of experience in consumer product marketing, ideally in consumer tech, consumer services, or consulting.

Preferred Qualifications

• Penchant for data: You just go get the data you need and can whip it into an informative story with no help; using the data to make decisions and drive growth.
• Outstanding at market research: You’re a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
• A “builder” personality: You’re biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
• Incredible at articulating the essence of products and the value they create. You can make the most sophisticated products exceptionally simple for consumers to understand. You can develop a strong messaging hierarchy, effective content strategy and shine at copywriting.
• History of Success: A demonstrated history of quickly, yet strategically, making an impact via tailored marketing approaches. Experience successfully launching products with compelling and strategic marketing campaigns.
• MBA or Master’s degree nice to have; international experience a plus

To apply for the job click here

Global Product Marketing Manager, Rider Experience

To apply for the job click here

Contact us

Uber

Uber is changing how people think about transportation, part of the logistical fabric of 600+ cities. Whether it’s a ride, a sandwich, or a package, Uber gives people what they want when they want it.

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