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Senior Manager Marketing Operations – Medicare

CVS Health

CVS Health is a health care innovation company. Together, we are are helping people on their path to better health.

Job Description
We are looking for a Marketing professional with strong B2B marketing experience in the Medicare space.

This is a work from home position that can be located anywhere in the U.S.

In this role you will:

Develop innovative approaches to marketing that help the company expand business while building trust and loyalty with customers.

Lead the development of strategic recommendations and programs/campaigns to drive results in targeted markets, businesses, or consumer segments.

Develop and execute marketing strategies to meet business goals.

Act as a strategic advisor and use advanced level marketing skills to contribute to the development of strategic company objectives.

Effectively implement integrated planning and omni-channel campaigns that result in consistent customer experiences.

Drive cross-functional business case development that quantifies consumer journey impact on business segments to influence business partners to invest in multicultural experience gap enhancements.

Provide thought leadership and direction for marketing solutions.

Develop the business/local market strategy and tactical operating plans working with the management team.

Direct, monitor and coach staff on internal customer promotions and communications activities.

Develop, execute and monitor the marketing strategy and supporting activities.

Required Qualifications
Experience in program, project, and vendor management.
B2B and/or B2C experience.

Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles.

7+ years of progressive experience in marketing or related field.

Medicare or health insurance industry experience.

COVID Requirements

COVID-19 Vaccination Requirement
CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

Preferred Qualifications
Master’s degree or MBA preferred.

Bachelor’s Degree in Business, Marketing, Communications or other related field, or related experience.

Business Overview
At Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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Senior Manager Marketing Operations – Medicare

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Contact us

CVS Health

CVS Health is a health care innovation company. Together, we are are helping people on their path to better health.

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