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Product Marketing Manager, Ad Products

facebook Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

Ads on Meta make it easy for businesses to find people who’ll be interested in their products and services, and for people to discover brands they’ll love. The Facebook App Monetization team oversees a number of ad products that make it easier for people and businesses to connect, including our lead generation product portfolio. We’re looking for a Product Marketing Manager who’s passionate about creating value for both consumers and businesses through the lead generation ads that we show on our platform. This person will be responsible for helping our product teams support and build our current and next generation lead generation product portfolio. You will assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products and processes. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can help advertisers to find high-quality leads on our platform.

Product Marketing Manager, Ad Products Responsibilities:

  • Deeply understand advertiser requirements, market needs, and opportunities in order to collaborate with product, engineering, research and design teams to shape product strategy for new and existing lead generation ad products
  • Own go-to-market strategy for a portfolio of lead generation ad products, guide cross-functional teams in developing client communications, create product documentation, and develop sales collateral
  • Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs
  • Support post-launch product adoption growth efforts

Minimum Qualifications:

  • Bachelor’s Degree
  • 3+ years of work experience, including 3+ years experience in marketing, consulting, communications, or internet technology, and experience contributing at both strategic and operational levels
  • Demonstrated experience driving resolution in the context of competing perspectives and a track record of effectively collaborating with cross-functional teams to drive results
  • Analytical, data driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues
  • Experience in a fast-paced, entrepreneurial, start-up environment and executing large-scale projects
  • Organization and people skills and experience setting priorities, problem-solving, multi-tasking and working independently in a dynamic, rapidly changing workplace

Preferred Qualifications:

  • 6+ years professional experience with digital advertising products
  • Masters in Business Administration
  • Experience in a product marketing capacity (partnering closely with product management, product marketing and/or engineering)
  • Experience in the advertising space with online media buying and campaign creation tools

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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Product Marketing Manager, Ad Products

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Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

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