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Public Affairs Marketing Manager

facebook Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

We believe in the endless power of people when they come together. But we also believe strongly in our responsibility to minimize harm and keep people safe. In this role, you will be responsible for helping to execute on the Meta (Facebook, Instagram, WhatsApp, Reality Labs) Public Affairs marketing strategy. You must have significant experience working in public affairs, including working on campaigns for elected officials at the state and national level. Analytical, team players who can easily adapt to changing needs and priorities and thrive in dynamic environments will be happiest in this role. If you are a strategic marketer who is creative, cares deeply about the intersection of products and society, crafts compelling messages, and excels at leading complex projects in fast-paced environments, then we’d love to meet you.

Public Affairs Marketing Manager Responsibilities:

  • Develop advertising strategies that break through at the national, state and country level.
  • Use data and insights to make campaigns and communications more targeted, persuasive and effective.
  • Align key audiences, media and measurement approach into a single public affairs program stretching across multiple topics, and countries.
  • Work in close partnership with the public policy, communications, product and creative teams to ensure all work is grounded in research and business proof points.
  • Implement holistic and data-driven programs and process with clear, measurable results, that work in close harmony with media relations and direct outreach.
  • In partnership with cross-functional counterparts, continually refine objectives, the audience, media and creative strategy, and measurement approach for the work.
  • Define and own the approach, strategy and process to ensure Meta shows up appropriately in relevant conversations.
  • Demonstrate ability to think strategically about complex issues, leading to thoughtful recommendations and action plans.
  • Be willing and able to be flexible between strategic and tactical/executional responsibilities.
  • Fast learner, eager to learn new technologies.
  • Roll-up-your-sleeves work ethic and willingness to take the initiative and make things happen.

Minimum Qualifications:

  • BA/BS degree.
  • 5+ years of experience working on political campaigns either working directly for a candidate, at an agency or consultancy.
  • Experience guiding and/or executing advertising campaigns across social, programmatic, direct publisher placement, print and out of home.
  • Interest in creative development and applying research learnings to the creative process.
  • Experience guiding senior leadership stakeholders.
  • Project management experience, with the experience leading and handling multiple time-sensitive, cross-functional projects on deadline.
  • Highly professional communication and presentation skills.
  • Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans.
  • Experience working effectively and swiftly with all levels of management, both internally and externally.

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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Public Affairs Marketing Manager

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Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

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