web analytics

Lead Product Manager – Media (P269)

84.51°

84.51° is an innovative data and marketing analytics company which provides customer insights and strategy for The Kroger Company.

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

__________________________________________________________

 

Lead Product Manager – Media (G3)

COMPANY OVERVIEW:

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.84.51° knows customers, and we know how to connect you.

Using a sophisticated, proprietary suite of tools and technology, we turn customer data into actionable knowledge. With unparalleled customer data and predictive analytics capabilities, we deliver personalized marketing strategies and ensure the best experience for customers of Kroger and more than 300 consumer-packaged-goods companies. We put the customer at the center of everything we do, resulting in a more dynamic, informed and personal approach to driving customer loyalty.

SUMMARY:

The LEAD PRODUCT MANAGER will combine technology and design to solve real customer problems in way that meets the needs of the business. You will work with your key stakeholders and partners to build the right things for our customers that deliver value to our business.

RESPONSIBILITIES:

  • Value – ensuring solutions are distinctly valuable to our customers
  • Viability – ensuring solutions are viable for various aspects of our business
  • Stakeholder management – experienced in building and managing stakeholder relationships to influence and drive change
  • Experienced level knowledge in the development and use of product data to inform product decisions – both quantitative and qualitative
  • Deep understanding of customers/users problems, how they think and operate and the platforms/technology they use
  • Deep understanding of the business domain, stakeholders, business processes and constraints in which your product(s) play
  • Experienced in making priority decisions based on measurable value, given the usability, feasibility and viability
  • Understand and communicate organization objectives, strategies and solution needs to the team to facilitate results (where collaborative/as colleague)
  • Lead the development, championing and evangelizing of a product vision, strategy and roadmap for the product(s) you own, based on the needs of the business
  • Lead product discovery sessions with key stakeholders
  • Lead requirements gathering and management and prioritization of the backlog
  • Lead product discovery sessions with key stakeholders

 

QUALIFICATIONS, SKILLS, AND EXPERIENCE:

  • 4-6+ years relevant experience managing cross-functional software development teams in an agile environment
  • Education: Bachelor’s degree or equivalent
  • Experience working on DSP, SSP, or ad tech platforms.
  • Experience working on a CRM system, such as Salesforce.
    Experience working on billing systems or services.
  • Familiar with the digital advertising ecosystem.
  • Experience managing business priorities against design/user needs while delivering against product roadmaps
  • Experience managing end-to-end software product development and releases
  • Experience in the digital media industry space is strongly preferred
  • Stakeholder management skills – experienced in building and managing stakeholder relationships to influence and drive change
  • Problem solving, critical thinking and analytical skills
  • Planning, organizational and time management skills
  • Comfort with ambiguity
  • Verbal and written communication skills, ability to translate between business and technical
  • Technical acumen

 

 

 

 

 

 

 

 

 

#LI-Remote 

#LI-SSS

To apply for the job click here

Lead Product Manager – Media (P269)

To apply for the job click here

Contact us

84.51°

84.51° is an innovative data and marketing analytics company which provides customer insights and strategy for The Kroger Company.

Related Jobs