web analytics

Sr. Product Marketing Manager, Amazon Fashion, The Drop

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

Job summary
The Amazon Fashion Marketing & Branding team (amazon.com/fashion) is responsible for creating breakthrough marketing strategies and content to reach and resonate with today’s audience. We aspire to meet customers wherever they may beon social media, on their phones and devices, across the site, in their inboxesand provide easy ingresses to the site via beautiful, inclusive, inspiring, and innovative content. We believe in people-first storytelling, including highlighting real customers and communities and celebrating what they’re wearing now. Our ultimate objective is to help customers feel like their best selves by making getting dressed that much easier. Each day feels a little bit different on this team, as we produce and promote content for an exciting array of brands, products, experiences, and features. In addition to highlighting new arrivals, rising-star brands, and trending and most-loved product, we also accelerate the convenience of shopping for fashion by introducing customers to Prime Try Before You Buy (6 free items for 7 days), Personal Shopper, Luxury Stores, The Drop, virtual try-on experiences, the latest in sustainability, custom Made for You T-shirts, and beyond. We challenge ourselves to produce bar-raising, engaging, and creative content but above all else, we want to (1) make shopping fun and (2) tell stories we can be proud of.

We’re a team of 55+, including product marketers, brand marketers, marketing strategists, customer insights leaders, creative directors, art directors, producers, visual designers, copywriters, stylists, fashion/content editors, channel leads (tiktok, twitch, instagram, email, ads, etc.), and beyond, sitting in NYC, Seattle, Santa Monica (and lots of virtual locations!). Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, consumer behavior, large-scale 360-marketing campaigns, branding, merchandising, styling, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Many of our team members have been in the org for 5-10+ years, and we pride ourselves on creating an organization where marketers and creatives can build careers.
Amazon is seeking a Senior Product Marketing Manager to manage The Drop’s brand marketing initiatives. The Drop is Amazon’s most compelling destination for discovering new street-style trends and exclusive fashion from influencers. This role would be focused on creating brand marketing plans, leading fashion editorial campaigns, and managing product partnerships/activations on Amazon to drive new customer acquisition. The Senior Product Marketing Manager will work across multiple teams to manage the full lifecycle of marketing support dedicated to The Drop.

The Senior Product Marketing Manager will be responsible for both tactical and strategic planning and
overseeing special projects from initial brief and ideation through to onsite and offsite execution. The ideal candidate is a strong project manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing, vendor, and retail organizations.

In this role, you will need to think strategically and creatively and be able to navigate ambiguity, proactively plan for unavoidable roadblocks, all while maintaining a trustworthy relationship with partners across Marketing, Central teams, retail leaders, and cross-category counterparts.

A successful candidate must be able to foster an ongoing collaborative, trustworthy connection with both internal and external teams. This candidate will have a strong understanding of all aspects of the marketing funnel and possess great project management and influencing skills to work across multiple teams to achieve success.

Core responsibilities of the Sr. Product Marketing Manager will be to:

• Serve as the primary contact during weekly WBRs

• Strategic Doc ownership for customer acquisitions strategies inclusive of goals and how we plan to meet those goals based on Traffic and Channel plans.

• Owning and developing work-back timelines and managing milestones for each campaign to guide key decision making.

• Own flashes in addition to Leadership communication around upcoming plans and performance.

• Contribute to The Drop roadmap decisions and prioritization.

• Manage and report out on projects, status, and work with Creative, Product, and Design teams to remove any project blockers.

Key job responsibilities
Brand and Celebrity Partnerships, Customer Acquisition, Social Media Marketing, and SMS/Email Marketing

BASIC QUALIFICATIONS

• 8+ years of experience in project management, digital marketing, brand management or product management
• Demonstrated ability to coordinate projects across functional teams, including product management, marketing, creative, legal and merchandising teams
• High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results.
• Demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.
• Strong analytic and quantitative skills – ability to use data to develop and measure marketing programs.
• Excellent verbal and written communication skills.
• The demonstrated ability to work independently and autonomously.

PREFERRED QUALIFICATIONS

• Proven track record of defining and delivering innovative campaigns that drive long-term results.
• Strong leader and negotiator who can drive consensus and articulate recommendations and trade-offs to leadership.
• Proven track record of taking end-to-end ownership and driving results; demonstrated ability to manage multiple projects – work prioritization, planning, task delegation, and coordination across functional teams

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

To apply for the job click here

Sr. Product Marketing Manager, Amazon Fashion, The Drop

To apply for the job click here

Contact us

Amazon

Our mission: To be Earth's most customer-centric company.

Related Jobs