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Blockchain Product Marketing Manager

VMware Carbon Black

VMware Carbon Black provides transformative solutions that create a world safe from cyberattacks.

Job Description

About us

Blockchain is a technology that has the promise to fundamentally change the world we live in. With VMware’s vast experience in building highly trusted distributed systems and our background in doing advanced research in this space for several years, we are poised to transform the industry’s definition of blockchain and what it can do. This is a unique opportunity to join a fast-growing team of highly skilled individuals to help us build the business and be part of a rich blockchain ecosystem.

VMware Blockchain is a unique platform that enables customers to run transformative multi-party applications in a decentralized manner with support for Daml and Ethereum. It provides enterprise grade capabilities around robustness, operations, performance, and scalability that allow enterprises to operate mission critical infrastructure.

Our Blockchain product is being used in production for the most demanding financial services use cases. As of today, the platform is used by global financial institutions to transact over $8T a year – more than all of crypto combined.

We are seeking high-energy, talented leaders who want to be part of a team that is defining how blockchain technology will be used to deliver enterprise class DLT solutions.

Our team values diversity, cooperation, and open thought while supporting VMware’s EPIC2 values.


You are a self-starter, creative, diligent, energetic, and passionate. You’re ready to work with an experienced, fun team in a dynamic environment to continue to grow a new business within VMware. You are a high energy marketer with enterprise software experience, working closely with sales, marketing, and product functions to deliver products to market; sales enablement; and writing of blogs, white papers, and presentations.

Your Day

You will be driving growth of the VMware Blockchain platform by developing powerful positioning, messaging, marketing content development and sales enablement. Partnering with VMware Blockchain Product team, VMware Field Sales, Blockchain Specialist and select partners to execute go-to-market plans, communicating our value proposition across solution use cases and select industries.

Job Responsibilities

You will be responsible expanding Blockchain relationships, business and thought leadership at strategic customers focusing on the financial services sector. You will lead sales enablement activities globally while executing the go-to market strategy with VMware sales and partners to drive qualified pipeline.

  • Create compelling messaging and sales enablement that differentiates VMware Blockchain in the market
  • Work to directly influence marketing efforts that lead to sales pipeline expansion
  • Create outbound marketing materials including presentations, datasheets, web content, social media, sales tools, webinars and training materials
  • Work with account managers, blockchain specialists and partners to build account plans, tailored customer outreach and content for customer meetings.
  • Collaborate with corporate marketing, product management, sales and sales engineering teams on projects to help drive demand, awareness, and pipeline
  • Explore & present blockchain benefits and major providers in the market
  • Create and deliver sales enablement content
  • Support go-to-market planning and execution
  • Help support industry events, and conferences
  • Support analyst briefings, and working with tech evangelists
  • Build content for emerging use cases including CBDCs, Stablecoins and NFT Marketplaces
  • Sharing findings of both Inside->Out and Outside->In results, and specialty topic and make a recommendation to refine GTM.

Required Skills / Experiences

  • At least 4 years marketing enterprise software or cloud services to CIOs, CTOs, lines of business and application owners
  • Experience building demand gen, marketing qualified lead and pipeline growth.
  • Experience enabling account sales managers, solution engineers and specialists to accelerate pipeline opportunities
  • Experience in product positioning, narrative, and collateral development.
  • Experience copywriting and aligning marketing messages to segments and channels
  • Ability to develop and implement creative ideas, partner with agencies, and carefully manage competing projects with tight deadlines.
  • Experience in analyzing metrics and user insights to develop and optimize campaigns
  • Strong verbal and written communication and presentation skills

Desired Skills / Experiences

  • Knowledge around Blockchain, Digital Assets, Ethereum, Solidity, Daml
  • Relationships at major financial services customers

This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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Blockchain Product Marketing Manager

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VMware Carbon Black

VMware Carbon Black provides transformative solutions that create a world safe from cyberattacks.

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