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Business Marketing Manager, Performance

facebook Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

In today’s internet economy, choice and options are bountiful. We can see, watch, listen to and buy anything we’ve ever wanted – all thanks to disruptive technologies that are removing barriers to access. Everything is available on demand with more variety and more buying options than ever before. But there’s a paradox here: options are now infinite. So how do people discover and eventually purchase a product? Search and ecommerce are great at fulfilling demand when intent is already there, but not as effective at generating demand. Here at Meta, we strive to help businesses drive discovery and generate demand by embracing today’s most modern marketing practices. We call this discovery commerce. Meta’s Global Business Marketing team is looking for an experienced marketer who is passionate about Meta’s ability to help businesses use technology to grow by creating moments of discovery that are serendipitous, curated, and integrated into daily life. The successful candidate will develop and execute bold outbound marketing to inspire and educate businesses to use Meta’s direct response ads products. This person will be a strategic marketer with experience building and executing marketing strategies for large brands. This role requires deep cross-functional collaboration with sales, product, creative, and marketing teams to inspire the industry and drive business results for clients.

Business Marketing Manager, Performance Responsibilities:

  • Define global business marketing strategy to inspire the industry and enable clients to make the most of Meta’s performance & lead generation solutions
  • Develop customer-centric marketing materials that synthesize complex technology products and client needs into simple, powerful stories
  • Collaborate with cross-functional partners to socialize & scale work via marketing moments, campaigns, and channels to reach relevant audiences and markets
  • Stay abreast of breaking news and trends in the advertising industry

Minimum Qualifications:

  • 5+ years experience in marketing communications or product marketing in advertising agencies or marketing organizations or similar
  • Knowledge of Meta’s direct response ads solutions
  • Experience working in digital advertising industry
  • Experience working in a complex, fast-paced environment
  • Cross-functional leadership skills and experience influencing across all levels of the organization
  • Proven project management experience and prioritization skills
  • Communication and presentation experience

Preferred Qualifications:

  • BA/BS degree in marketing, business, communications, journalism or similar
  • 8+ years of experience in marketing communications or product marketing in advertising agencies or marketing organizations or similar

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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Business Marketing Manager, Performance

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Meta

Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

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