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Growth Marketing Manager, LLC & PE


    Carta is a cap table management SaaS company on a mission to give more employees ownership in the companies they build.

    The Company You’ll Join

    At Carta we create owners and make private markets liquid. 

    We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they’ve managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners. 

    At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft. 

    Learn more about our Series G fundraising round here

    The Team You’ll Work With

    The Demand Generation Team develops and executes journeys that usher prospects and customers from awareness to purchase to advocacy, optimizing for return on investment. We answer the question: to what extent is Marketing a lever for growth and how do we maximize that lever? We own the technical foundation for Marketing’s execution in each channel and Marketing’s impact on the overall business and its product lines. 

    In this role, you will have the opportunity to lead Carta to achieve our ultimate goal – creating more owners. While many tech companies offer equity-based compensation to their employees, many other companies around the US do not. Our LLC product is a way to enable every company, from a manufacturing plant to a law firm, to compensate their employees with equity.

    The Problems You’ll Solve

    As the leader of demand generation for PE and our LLC product,  you will focus on building top-of-funnel activity and constantly improving on our product-market fit. 

    • Create and execute the strategy to take Carta’s LLC product from 0 to 1, and then from 1 to infinity
    • Drive forward Carta’s core mission of creating more owners in the equity economy by educating markets about the value of equity-based compensation 
    • Collaborate with Sales, Product, Business Development and all parts of Marketing to constantly iterate on messaging to maximize Carta LLC’s Product Market Fit
    • Manage all things demand for Carta PE and LLC; from events to emails to ads and anything else you decide 
    • Determine the essential metrics which drives logo acquisition

    About You

    We’re looking for someone highly focused, customer-centric, who knows how to work in a dynamic environment with lofty revenue targets.  Cross-team collaboration and communication is critical to success in the role, as well as efficient time management. In addition, we’re prioritizing someone who: 

    • 3+ years in B2B marketing
    • Has deep knowledge of growth marketing techniques and tactics
    • Cares about customer needs and pain points
    • Has a hunter mindset in understanding how you can best drive demand to Carta PE and LLC
    • Has a passion for category creation and scaling new products 
    • Knowledge of business creation, equity management, and LLCs is a plus
    • Private equity experience is a plus

    Covid Vaccine Policy

    In an effort to safeguard the health of our employees, Carta has implemented a policy requiring all new hires to receive the COVID vaccine (including boosters as the individuals become eligible for them). Proof of vaccination will be required as a condition of employment. Carta will continue to comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or strongly held religious beliefs. This policy is part of Carta’s ongoing efforts to ensure the safety and well-being of our staff and community, and to support public health efforts.

    We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@carta.com. As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

    To apply for the job click here

    Growth Marketing Manager, LLC & PE

    To apply for the job click here

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    Carta is a cap table management SaaS company on a mission to give more employees ownership in the companies they build.

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