Marketing Manager for Lead and Demands
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Siemens
From digitalization to automation, we’re changing the cities you live in and the places you work.
Tasks: • Drive lead generation: In alignment with marketingand sales experts, you will utilize customer’s buyer’s journey to architectinnovative multi-touch engagement programs. Develop content designed togenerate awareness, shift perceptions, and acquire net-new marketable contacts. • Create nurturing programs: orchestratecampaign and content development across a network of contributors andstakeholders to generate leads and convert MQL (Marketing Qualified Leads) toSQL (Sales Qualified Leads). • Use Eloqua and a customer data platform as a marketing automation platform: set up email and push campaigns to educate, engage, and convert
Required knowledge and skills
• You have 3+ years of experience in marketingcommunication, with focus on CRM
• Understanding of a marketing funnel and how toalign communication campaign strategies with customer journeys
• Proven understanding of the B2B buying processand how to implement strategies to generate and nurture leads, drive interest,and accelerate the purchase process
• Experience with targeting and segmentation
• Analytical tendencies with a natural curiosityto measure, test, learn, and iterate to get the best results possible
• Proven experience in campaign performance analysisand expert in working with marketing automation tools, customer data platformsand analytics tools (especially Eloqua, Adobe Analytics, Sprinklr)
• Superior Communication Skills: You are fluent inEnglish and can explain complex topics in an engageable way. German is a plus.
• Be a reliable partner: You are a team player whodelivers results on time and in high quality.
• Flexible Work: You have experience working withglobal and remote teams and are willing work in an agile environment
Organization: Digital Industries
Company: Siemens, s.r.o.
Experience Level: Experienced Professional
Job Type: Full-time