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Content Coordinator| Copywriter

Arajet Airlines

Job title: Content Coordinator| Copywriter

Company: Arajet Airlines

Job description: Job Summary:

Arajet is seeking a detail-oriented and creative Content Coordinator to join our marketing team. The Content Coordinator will play a key role in planning, creating and managing content across various platforms to engage and inform our audience, ultimately driving brand awareness and customer engagement. This role requires a combination of strong organizational skills, creative flair, and a passion for storytelling in the airline industry.

Job Context:

  • Reporting to the Brand and Design manager, the role requires maintaining a strong brand image and effectively communicating its unique selling propositions is crucial. The Content Coordinator serves as a brand ambassador alongside the Branding Manager, ensuring that all content aligns with Arajet’s brand voice, values and objectives.
  • With Arajet’s diverse customer base having various interests and needs, the Content Coordinator develops content strategies that resonate with different segments of the audience, encouraging interactions, feedback and loyalty through engaging and informative content.
  • The Coordinator will play a key role in ensuring consistent brand voice and messaging on the website, email communications and related digital channels.
  • Beyond creating content, the role involves analyzing content performance using various metrics and tools.
  • The Content Coordinator serves as a pivotal link between Arajet’s brand and its audience, crafting compelling narratives, managing communications channels and ensuring consistent and engaging content that supports Arajet’s marketing objectives while keeping the audience informed and engaged.
  • Bachelor’s degree un Marketing, Communications, Journalism, or a related field.
  • 2-3 years of experience in content creation, digital marketing or a similar role, preferably within the airline or travel industry.
  • Excellent written and verbal communication skills, with a strong gasp of grammar, punctuation, and storytelling in multiple languages.
  • Proficiency in content management systems (CMS), Social Media platforms and analytics tools.
  • Understanding of SEO principles and experience with SEO tools (e.g., Google Analytics, SEM rush, etc) preferred but not required.
  • Ability to multitask, prioritize and work efficiently in a fast-paced environment with tight deadlines.
  • Creative thinking and the ability to generate engaging content ideas that resonate with diverse audiences.
  • Experience in community management and customer engagement on social media platforms.
  • Collaborative spirit, adaptability and willingness to learn and grow in a dynamic team environment.
  • Excellent standard of English and Spanish (written, conversational and comprehension)

Expected salary:

Location: Boca Chica, Santo Domingo

Job posting date: Fri, 05 Jan 2024 23:35:46 GMT

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Arajet Airlines

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