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Executive Office, Global Marketing- VP, Brand Strategy

goldmansachs Goldman Sachs

Like most financial institutions, Goldman Sachs specializes in several key areas, including mergers and acquisitions, investment research, securities and risk management, and technological innovation.

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

Position: VP, Brand Strategy

Reports to: MD, Brand & Messaging Strategy

Location(s): New York, New York


As the VP, Brand Strategy for Goldman Sachs, you will manage work related to brand strategy, brand architecture, naming, and messaging for both the masterbrand and/or the four revenue divisions (Consumer, Wealth Management, Investment Banking and Global Markets. This role is on a new COE team focused on elevating our Brand and Messaging Strategy work across the firm. In this role, you will craft strategic messaging pillars that will determine the direction and implementation of all marketing activity across the firm, including the refinement of our brand purpose and values. You will also have the opportunity to contribute to a cohesive branding strategy, comprising new visual systems and naming for our products and services across the firm, in order to build a consistent brand globally. You will work with the executive office divisions on value props, benefit statements, and narratives for our priority commercial areas. The role is highly visible and requires an experienced brand marketer who can lead the development of remarkable communications for a remarkable brand.

About Goldman Sachs: The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments and individuals.

Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world. Our culture is entrepreneurial, fast paced, and data-driven, and we see marketing as a core strategic driver of the business. As a leader, you will be empowered to build a best-in-class organization and marketing approach leveraging the scale and expertise of GS.

About Goldman Sachs Marketing:

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm’s future growth. As such, GS is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization will consist of a number of key, senior-level COE roles in areas such as Brand, Media, and Marketing Strategy, as well as senior marketing leads for each of our revenue divisions. Together, this team will collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the businesses we serve.

You will be responsible for high priority marketing strategy projects that may include:

    • Defining and overseeing our brand architecture work
    • Collaboratively managing our purpose and values work
    • Developing an updated and best-in-class messaging strategy across our master brand and divisions
    • Providing strategic recommendations on key firm initiatives such as new product launches, product naming, audience and customer diversification, and other large-scale projects
    • Interfacing regularly with internal and external partners, including strategic agency partners, to ensure that marketing plans support firmwide strategic initiatives and align to GS core values and purpose


Industry Expertise

  • Must have client-side brand marketing leadership experience.
  • Fluency in award-winning brand creativity expressed brilliantly across the digital ecosystem
  • Experience and success in managing super-premium brands is of interest
  • Financial services category experience preferred but not required
  • Combination of B2B and B2C expertise preferred but not required

Functional Expertise

  • 10+ years in marketing, strategy, or planning roles
  • Experience working in marketing strategy, branding, and research and insights
  • Knowledge of brand purpose and aligning values and purpose with commercial objectives
  • Experience working with matrixed global brands and multi-division organizations with separate target audiences for each business unit
  • Experience marketing and messaging to multiple target groups including B2B and B2C

Personal Disposition:

  • Persuasive storyteller and original thinker
  • Highly adaptable and fluid, able to quickly learn about new businesses and customer segments
  • Executive presence to inspire confidence with internal and external constituents
  • Entrepreneurial and an inventive problem solver


At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We’re committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.
Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity

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Executive Office, Global Marketing- VP, Brand Strategy

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Goldman Sachs

Like most financial institutions, Goldman Sachs specializes in several key areas, including mergers and acquisitions, investment research, securities and risk management, and technological innovation.

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