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Account Manager, Addressable Strategy

Kinesso

Kinesso+Matterkind bring the best minds in data, technology, and media activation together to create lifetime customer value across addressable media.

General information

Agency: Matterkind

Job Function: Addressable Strategy

Location: London, United Kingdom

Job Ref#: 9571

Description & Requirements

Position Summary
Your role will be to support the Matterkind Client Services team in the account management of addressable display, mobile, video, audio and OOH campaigns across Matterkind clients.

Key Responsibilities

  • Operate as key client (internal and external) point of contact for day-to-day client service: client account management, a conduit between client and operations & finance, selling of services, tactical campaign design, analysis, reporting and related campaign duties.
  • Combine media market & technical knowledge, data analysis and client feedback to configure, operate and optimize complex campaigns to meet client objectives.
  • Become an expert in the use and best practices for multiple Demand Side Platforms, offering insights on how to improve campaign effectiveness through deep use of each platform’s functionality, although in-console campaign management is not a part of this role.
  • Develop in-depth knowledge of the digital media industry and media market dynamics.
  • Develop a relationship with the campaign engineering team.
  • Consult with clients and agency planning teams regarding the development and alignment of campaign parameters to sell in and develop Cadreon services.
  • Deliver insight into delivery and performance implications of campaign constraints.
  • Design media and audience strategies and tactics to maximize economic outcomes within campaign limits.
  • Ensure ops team are managing all tactical media plan requirements and are correctly implemented in DSP consoles.
  • Assist in the delivery of reports to track, measure, and analyze all campaign activities and drive resolution of delivery and performance issues.
  • Liaise with clients and agency teams on campaign performance and reporting.

Desired Skills & Experience

  • Experience in digital media account management with blue chip advertising clients with a leading online advertising agency, network, advertising exchange or optimization firm.
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment.
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data.
  • Fundamental knowledge of ad targeting methodologies.
  • Good understanding of ad networks, ad exchanges, DSPs and/or auction marketplaces.
  • Experience with statistics and related analysis methodologies.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • MS Office fluency, including Excel pivot tables & chart making.
  • Desire to work in an entrepreneurial atmosphere and be a self-starter.
  • Eagerness to get hands-on to figure out how things work.
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly.
  • Ability to work collaboratively as part of a cross-functional team.

DE&I Statement

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us at recruitment.uk@mbww.com.

About Us

Matterkind connects people to what matters – connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, Matterkind leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. Matterkind operates in over 70 markets worldwide. Learn more at www.weareMatterkind.com.

At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

If you need any adjustments to ensure our recruitment process is fully accessible to you, then please contact us on recruitment.uk@mbww.com

To apply for the job click here

Account Manager, Addressable Strategy

To apply for the job click here

Contact us

Kinesso

Kinesso+Matterkind bring the best minds in data, technology, and media activation together to create lifetime customer value across addressable media.

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