As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
– Manage 50-80 SMB accounts to improve their performance on TikTok and drive revenue growth.
– Monitor the performance of his/her BoB. Communicate with clients in time when unusual spend fluctuation happens to defend revenue or discover new growth opportunity.
– Analyze performance to priority accounts (problematic or top-tier advertiser) and create optimization strategies and sell through. Optimization goals include:
– Account scale up
– General creative tips and best practices
– Bidding/Budget/targeting recommendations
– Communicate topup/budget increase with advertisers and encourage them to increase investment on TikTok ads.
– Able to identify high-value opportunities and low-hanging fruit.
– Tier BoB and apply different approaches to manage clients of each tier to drive revenue.
– Remove ad review blockers for advertisers. Communicate effectively with customers and internally stakeholders(ads review, finance, product etc.) to ensure good customer experience.
– Collaborate with internal resources (POC/Data/self-service PM/Ads platform/Ads delivery/Sales CRM platform) to develop product features/tools/delivery/account management strategy that empower SMB customers and enhance AM work efficiency.
– Excellent verbal and written native language skills, Communicational English
– Bachelor’s degree from an accredited institution, or must have reached college level with at least 2 years of prior work experience in a BPO and/or captive service organizations
– Experience in Digital marketing/Account Manager
– Strong attention to detail and a proven ability to balance multiple priorities and meet deadlines.
– Experience working in a fast-paced, client-facing technical service environment supporting web-based products