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Associate Key Account Manager Benelux


Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

For our office in Amstelveen – Netherlands,  we are looking for a full-time

Associate Key Account Manager

Job Description


Build, manage & develop long-term business partnerships with local key well stablished Wholesalers & Traditional Trade in Benelux. Main responsibilities include the business development to achieve the targeted revenue and profit metrics by increasing the presence for the iconic brands of Mattel. You will be a core contributor in planning, managing, and executing the business for Mattel’s in Europe.

What Your Impact Will Be:

  • Customer Facing
    • Manage day-to day retailer relationship & drive business cycle with Wholesaler &Traditional Trade key decision makers
    • Provide rationale and engage external & internal stakeholders for prospective business relationship
    • Collaborate with customer stakeholders to ensure listings, product availability and activation of the Mattel range on the site
    • Manage customer investment negotiations for various activations in the addressable countries as needed
    • Drive Joint Business Planning initiatives
    • Represent the company during trade fairs and showroom visits
  • Product Forecasting and replenishment
    •  Drive Collaborative Forecasting process: including monthly quantity forecasting for a large portfolio of brands and products.
    • Near-term turnover forecasting on a weekly basis for submission to management.
    • Engage with Customer Service to inform buyers about product availability and delivery timings.
    • Focus and collaborate with Supply Chain in order to develop optimal fulfillment processes for the customer portfolio.
  • Strategy
    • Core contributor in the ongoing evolution and implementation of the Go to Market strategy together with cross-functional teams (marketing, digital, supply chain, IT)
    • Develop and maintain in-depth knowledge of retailers’ and toy market dynamics.
    • Identify shopper and retail trends for business growth and implement initiatives and action plans.
    • Collaborate with Brand and Shopper Marketing to evolve Mattel’s Retail presence and activation into being increasingly more consumer centric and brand led.
  • Trade Marketing & Activity Planning
    • Plan and execute customer marketing activities and promotions in collaboration with the Shopper Marketing and Brand Activation teams.
    • Collaborate with the Shopper Marketing team to increase the impact and ROI of activation.
  • Data Analysis and Reporting
    • In collaboration with the analytics teams, monitor KPIs in order to deliver on objectives and accelerate business growth and take corrective action steps when the implementation KPIs fail to adhere with target.
  • Financial
    • Sales and spending forecast.
    • Manage and track the allocated budget & maintain the respective audit trails.
    • Deliver on revenue and profit targets.
  • Management and leadership
    • Represent Mattel externally illustrating it’s an industry leader with strong brands
    • Together with the rest of the team, act as a center of competence and expertise of retail trends & dynamics towards the rest of the organization.


What We’re Looking For: 

  • Strong analytical, problem-solving and project management skills
  • Attention to detail and process affinity
  • Strong follow-up and prioritization skills
  • Highly competitive mindset & Business results-oriented: ability to perform and manage forecasts   
  • Ability to work in a wide variety of projects with tight deadlines
  • Ability to operate within a matrix business environment and handle diverse audiences
  • A confident and articulate communicator capable of inspiring strong collaboration within an organization

Education & Experience:

  • University degree in Economics, Business Administration or related field (Bachelor/ Master/ Diploma).
  • Fluent in English and Dutch, other languages considered a plus, preferred French.
  • 4 Years of experience in sales, at least 2 years’ experience with managing key accounts
  • Selling & negotiation skills in international environment, preferably acquired in an international/global company with high seasonality.

Additional Information

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

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Associate Key Account Manager Benelux

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Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

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