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Marketing Manager – TurboTax Live

Intuit

Intuit powers prosperity around the world with financial solutions like TurboTax, QuickBooks, and Mint.

Overview

Join the TurboTax Business and Marketing Strategy Team and help bring to market TurboTax Live, a new offering that will transform assisted tax preparation forever. This exciting Marketing Manager role will give you the opportunity to be on the ground floor of bringing this break-through service to market. You will contribute to the development of the Go To Market plan, working across marketing channels, design, customer success and research, in a highly collaborative and influential role. We’re looking for a forward thinking, self-starter, who has solid experience translating consumer insights into strong marketing execution.

What you’ll bring

  • 5+ years professional experience in marketing
  • Bachelor’s degree required, or equivalent experience, MBA a plus
  • Proven experience leading and influencing cross-functional teams to deliver amazing outcomes
  • Solid written and verbal skills to communicate program objectives, develop creative briefs and share results across the organization
  • Demonstrated high levels of ownership, responsibility, initiative and the desire to drive significant, measurable performance results
  • Track record of making principled, data-based business decisions balanced with experienced judgement
  • Strong experience and success in turning deep customer understanding into insightful market strategy and execution that drives strong business results

How you will lead

  • Contributes to 1 and 3-year plan development and executes programs in service to it
  • Leverages customer, market and competitive understanding to inform go to market strategy and execution
  • Owns and drives marketing programs and related analysis
  • Works across channel marketing & design teams to ensure strategy alignment and execute integrated marketing programs
  • Develops and communicates clear, differentiated positioning, messaging and strong creative briefs to guide creative development and strong marketing programs
  • Evaluates copy and creative execution and provides constructive feedback to design teams
  • Uses qualitative and quantitative research to uncover consumer problems & needs and leverages deep consumer empathy to drive recommendations
  • Experiments, by developing clear hypotheses, running A/B in-market tests, using data analytics to interpret test results, rolling out test wins, and implementing improvements to drive results.
  • Understands and identifies key success metrics for each initiative and manages programs to meet/exceed goals.
  • Drives results by leveraging their influencing abilities across teams for which they do not have direct management responsibility

To apply for the job click here

Marketing Manager – TurboTax Live

To apply for the job click here

Contact us

Intuit

Intuit powers prosperity around the world with financial solutions like TurboTax, QuickBooks, and Mint.

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