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Sr. Marketing Manager – International Customer Engagement (Email, Push, SMS)

Amazon

Our mission: To be Earth's most customer-centric company.

DESCRIPTION

The International Exports team’s vision is to enable customers from anywhere in the world to purchase any product that we offer globally, through a localized customer experience, at competitive prices, and a superior delivery experience. This business offers an incredible opportunity to address a large, new segment and base of potential customers. Our team is focused on building solutions that serve the needs of customers across 200+ countries to easily find and buy products on amazon.com, with a specific emphasis on countries where we do not have an Amazon marketplace/ Retail presence today.

We are seeking an experienced Senior Marketing Manager to lead international customer engagement through our outbound marketing channel. This role faces a unique challenge of marketing to customers in multiple regions who speak different languages, and have different shopping habits. Customers exporting products from amazon.com have different needs than the traditional Amazon shopper, and these needs vary by region/ country.

This role can be located in Austin, Atlanta or SF Bayarea!!

The ideal candidate will use a customer backwards approach in proactively identifying and implementing actions to improve the customer experience and conversion. You will work autonomously yet collaboratively, handle multiple large-scale initiatives, and deliver results that raise the bar. You will guide the tech roadmap and work closely with key stakeholders, influencing across multiple teams including product and engineering.

Job responsibilities

  • Drive a best-in-class customer experience to engage international customers and drive business growth through end-to-end ownership of CRM campaigns.
  • Identify opportunities to automate/scale marketing in order to support an organization that must scale at a rapid pace.
  • Partner with Business, Finance, and Tech Teams to align and implement marketing strategies and business priorities.
  • Develop, plan, implement, measure, and optimize compelling marketing campaigns and channel technology that deliver results.
  • Define data workflows, customer segmentation, automation and personalization requirements, marketing content calendar, and experimentation roadmap.
  • Develop marketing KPIs and present results to key internal stakeholders and executives.

BASIC QUALIFICATIONS

  • Bachelor’s degree or equivalent experience
  • 5+ years experience in marketing, product management, customer research, analytics, or related field

PREFERRED QUALIFICATIONS

  • Experience building, executing and scaling cross-functional email, push, and SMS marketing campaigns and technology (including automated flows) from concept to completion; including testing, sending, and reporting
  • Experience using analytical tools to measure performance, determine improvements and innovations, and make adjustments accordingly
  • Experience presenting metrics and progress to goal to senior leadership
  • MBA or Masters in Economics, Marketing, Statistics, Mathematics, Advertising or related field
  • Competency with HTML and/or XML, plus the ability to learn our in-house analysis tools quickly
  • Proficiency in writing or editing SQL queries
  • Experience with customer segmentation and A/B testing
  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done
  • Excellent written and verbal communication skills
  • Experience working with Product Management and Engineering stakeholders to define opportunities, scope requirements, and implement CX enhancements.
  • Experience in global marketing, ideally managing geographically diverse customer segments

To apply for the job click here

Sr. Marketing Manager – International Customer Engagement (Email, Push, SMS)

To apply for the job click here

Contact us

Amazon

Our mission: To be Earth's most customer-centric company.

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