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Cross-Functional Manager, Channel Digital

Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Summary Posted: May 12, 2022
Weekly Hours: 40
Role Number:200377583

Marcom is Apple’s Global Marketing Communications group. We oversee all of Apple’s advertising and marketing to ensure the flawless development and execution of world-class communications. The Channel team within Apple’s Worldwide Marketing Communications group is responsible for developing go-to-market strategies that deliver against both marketing strategies and channel commercial objectives. The team leads the upfront strategy and alignment and provides on-going cross-functional oversight and coordination of Apple’s marketing efforts in Channel.

Key Qualifications

You have experience leading strategic digital marketing initiatives and campaigns across the end-to-end customer journey (digital drivers and commerce destinations).
* Ability to knit together disparate sources of information into a strong strategic narrative
* A firm grasp on digital trends affecting partners and customers.
* Proven ability to build rapport, credibility and influence across multiple teams and stakeholders to get results.
* Able to moderate and lead a digital creative workshop (in house, agency or with partners).
* Ability to develop productive relationships with partners outside Marcom

Description
Lead channel creative opportunities for a key markets or key partners by working collaboratively across many groups. Integrate digital insights across Channel to help inform and evolve marketing plans and country channel plans. Work with stakeholders across Apple to identify strategic initiatives and opportunities to improve communications and user experience for key partners. Defining bespoke digital campaign and communication strategies for key initiatives as well as advise on role of digital within broader integrated partner campaigns. Ensure alignment with, and on time delivery of, complex digital and interactive projects. Foster strong partnerships with internal Marcom teams, more broadly with internal Sales and Marketing teams and externally with partners.

Education & Experience

Additional Requirements

~ 10 years experience in digital marketing (strategy, planning, account or project management) with a leading digital agency or in-house marketing organization.
* Great writing skills, visual storytelling skills and presentation skills.
* Able to work autonomously and collaboratively.
* Working collaboratively within a wider team.
* Travel will be required.

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Cross-Functional Manager, Channel Digital

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Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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