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WW Digital Customer Lifecycle Strategist

Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Summary Posted: May 24, 2022
Weekly Hours: 40
Role Number:200370006

The people here at Apple don’t just build products – we craft the kind of wonder that’s revolutionized entire industries! It’s the diversity of those people and their ideas that supports the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Are you ready to join Apple, and help us leave the world better than we found it? Apple’s Retail Commercial Marketing team is seeking a WW Digital Customer Lifecycle Strategist to support the strategy development and execution of marketing campaigns for product programs within Apple Retail – across apple.com, in the Apple Store app, and in over 500 stores globally. We are looking for someone who has demonstrated experience in designing customer comms and engagement strategies across digital and physical channels. In this role, you will be responsible for designing the customer engagement journey across moments with Apple Retail – where all of Apple comes together. You will obsess over the customer journey and actively use complex data sets, cross-functional takeaways and customer preferences to drive your decisions.

Key Qualifications

* 8-10 years experience building and designing a customer lifecycle strategy across a matrix organizational structure for a multi-national e-commerce company.
* Experience identifying and advocating lifecycle strategy and programs that deliver automated, personalized, in-app/on-site and outbound communications at scale.
* Experience planning and measuring customer lifetime value including forecasting program performance across key critical metrics.
* Retail (online and stores), carriers, or product launch experience strongly preferred
* Experience working in a global organization on multi-market, multi-language projects
* Experience leading, running and measuring large-scale engagement and marketing initiatives
* Strong program and project manager skills
* Able to engage, influence and balance needs of multiple partners at all levels
* Able to hone in on business challenges, use insights, debate ideas, and develop an informed point of view
* Extraordinary storyteller with strong written and verbal communication skills; strong at building and delivering compelling presentations
* Strong passion for leveraging complex data sets and predictive analytics to design meaningful experiences.
* Team-player, strong collaborator
* Able to work independently and with ambiguity innovating down to the details to develop a new idea
* Top performer consistently achieving results and persisting in the face of challenges

Description
As a Lifecycle Strategist, you will use consumer insights, critical thinking skills, business objectives and creativity to design an engaging Retail customer journey while delivering on business goals. You will have a test and learn mentality continually refining the customer journey through market tests, pilot programs, and more. You will have comfort innovating down to the details, will have a can-do attitude, and will be a champion of ideas as your role will require energy towards not only optimizing the customer experience but defining areas of opportunity. As such, your project management, collaboration, and presentation skills must be strong as you’ll need to drive buy-in and motivate without direct influence to trail-blaze.

Education & Experience
Completion of an undergraduate degree or equivalent experience MBA preferred but not required Consulting in digital, e-commerce, marketing experience preferred

Additional Requirements

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WW Digital Customer Lifecycle Strategist

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Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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