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Associate Programmatic Activation Specialist

Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

Summary Posted: Nov 17, 2021
Role Number:200314689

Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish. The Services Digital Advertising team at Apple is responsible for driving new customer acquisition as well as cultivating awareness and education of Apple’s full suite of services, through a variety paid digital marketing channels. Apple is in search of an Associate Programmatic Activation Specialist to join the Services Digital Advertising team. As an Associate Activation Specialist, you will be responsible for supporting the creation and management of programmatic campaigns in The Trade Desk, Adwords, and DV360. You will be responsible for supporting campaign management and trafficking process while finding ways to constantly improve performance through optimization. Your focus will be on in-depth analysis leading to actionable insights, trend spotting, execution, pacing, and performance of the programmatic channel.

Key Qualifications

* 2+ years of experience in a digital media agency or demand-side platform, specifically in media buying
* Expertise in DSP platforms (e.g Trade Desk, DV360, Adwords, Verizon, Amazon)
* Expertise in display and video platform buying
* Experience with SSP/Ad Exchange platforms and in-depth experience with private marketplace setup, management and curation.
* Expert level understanding of optimization levers & testing approaches across media buying platforms
* Experience with third-party brand safety providers (e.g IAS, MOAT, DV)
* Proficiency in Excel, Tableau, Airtable and Keynote
* Strong data analyzation, visualization, and presentation skills
* Understanding of marketing attribution & measurement
* Doubleclick certification a plus
* A passion and curiosity for digital media
* Excellent social, oral, and written communication skills
* Knowledge of impact of industry privacy regulation and changes
* Understanding of the mobile landscape, in-app buying and MMPs

Description
On this team, you will work across Apple’s suite of services: Apple Music, Apple TV+, Apple Card, Apple Arcade, Apple Podcasts, Apple Books, Apple News+, iCloud, and more. You will work hand-in-hand with the programmatic activation specialists, programmatic channel lead, analytics teams and marketing strategists to deliver end to end execution and performance management of programmatic media campaigns. As an Associate Activation Specialist, you will be working across multiple activation team members to support various needs that can range depending on the service. You will be responsible for supporting the tactical planning, launch, management, and optimization of Apple Services programmatic media campaigns. In-depth data analysis will be required to understand performance beyond top line metrics and guide your campaign decisioning. You will be expected to demonstrate clear and thorough understanding of display and video advertising, while delivering strategic campaigns to successfully hit directed KPIs. Validating campaign performance through strategic testing will be vital to creating successful storytelling of the value of programmatic media buying practices. In order to accomplish these goals you will need to have expertise and continued education of specific biddable media platforms like Trade Desk, Verizon, Amazon and DV360 as well as the overall programmatic media landscape.

Education & Experience
BS/BA degree required

Additional Requirements

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Associate Programmatic Activation Specialist

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Apple

Working at Apple means doing more than you ever thought possible and having more impact than you ever imagined.

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