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Senior Account Manager – FMCG PR Agency


Senior Account Manager – FMCG PR Agency

Bristol – Hybrid (1-2x onsite, 3-4x wfh)

Salary – £36K to £38K

Our client is an award-winning agency offering services across PR, Influencer Marketing, Content and Social Media located at the heart of the elegant World Heritage City of Bath.

They are looking for a talented Senior Account Manager with solid PR and Communication agency experience, who can hit the ground running managing multi-dimensional PR, influencer and social campaigns for some of their biggest B2C clients.

The Role:

Day to day, the successful Senior Account Manager will be helping to plan, deliver and evaluate integrated PR and digital-led campaigns for top FMCG brands.

Responsibilities will include:

  • Effective account management of client campaigns within agreed budgets.
  • Planning: preparing and delivering detailed integrated plans spanning PR, social, influencer marketing, digital content and/or experiential events/brand activations, sourcing and briefing suppliers as required.
  • Client liaison: acting as key point of contact for clients, presenting strategies, identifying news hooks, implementing activity and providing regular reports to clients / internal stakeholders.
  • PR: identifying and creating compelling media campaigns e.g. news generation, product placement. Drafting and pitching press releases and features, together with sourcing or commissioning media assets.
  • Influencer Marketing: identifying, onboarding and managing organic and paid influencers ensuring they deliver engaging, on-brand content for our clients, which also supports wider integrated brand activity.
  • Social media: devising & delivering integrated, creative content strategies together with supporting paid ads campaigns.

Key Skills:

  • Proven PR agency experience (3-5 years) managing integrated FMCG brand campaigns – including PR, influencer marketing and social media.
  • Exceptional planning, organisational and reporting skills, including managing campaign budgets.
  • A natural and creative flair for creating engaging content, and intuitive knowledge of what makes a good consumer PR story.
  • Insight and familiarity working with paid lifestyle influencers: ability to devise creative campaigns, negotiate contracts, write creative briefs and manage content delivery.
  • Proven experience managing integrated social campaigns across platforms such as Instagram, Facebook TikTok, YouTube and Twitter, plus familiarity with paid social ads.
  • Confidence to pitch ideas to clients and national media effectively.
  • Ideally experience working on global PR toolkits for multi-market campaigns.
  • Exceptional all-round copywriting, presentation and client management skills.
  • A team player.

The Rewards:

  • Competitive salary depending on experience
  • 25 days’ holiday per year (plus bank holidays), plus an extra day for each year’s service completed
  • An individual training plan and annual training allowance
  • An annual performance-related bonus
  • Company laptop and mobile phone
  • Hybrid working options and flexitime hours
  • Regular virtual or F2F social events
  • Company pension scheme

Expected salary: £38000 per year GBP

Job date: Tue, 27 Sep 2022 22:38:20 GMT

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