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Global Director of Media, Reality Labs

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Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

At Meta Reality Labs, we’re building devices and experiences that make people feel closer. This includes product groups for Virtual Reality (VR), Augmented Reality (AR), Home & Work, and the Metaverse, along with research and development labs and artificial intelligence teams.

We’re looking for an accomplished consumer media marketing leader for the global media team for Meta Reality Labs. This person will be responsible for leading the teams that are driving all of our integrated media and performance marketing campaigns, determining the right media and communications strategies, locations and distribution for all of our marketing campaigns to generate demand and drive conversion across the full marketing funnel, while strengthening our Meta brand overall.

The ideal candidate possesses sharp strategic, operational and creative instincts across brand and performance media honed at the world’s best brands, experience demonstrating short- and long-term media effectiveness, a deep understanding of the value of various channels and the ability to support and inspire a team to do the best work of their careers. They are an innovator who can advise and oversee execution, effectively collaborate with cross-functional leadership, and establish operational excellence to maximize impact across the team.

Global Director of Media, Reality Labs Responsibilities:

  • Lead the global media team for Meta Reality Labs, including communications planning, media investment, performance marketing and channel operations
  • Lead the media strategy for all Reality Labs brands, including Quest, Portal, Ray Ban Stories and future products
  • Create a results-driven mindset throughout the team and instill a high level sense of accountability to achieve marketing and business goals
  • Drive brand breakthrough and engagement through innovative media strategies
  • Drive product acquisition growth through world-class performance marketing both on our own platforms and off-platform
  • Drive capability growth for the media discipline at scale globally
  • Steward your team’s development, impact and career growth while modeling inclusive behaviors as a cross-functional leader and people manager
  • Partner with media and marketing leadership across the Meta family of brands
  • Drive performance and efficacy across individual and collective media channels
  • Leverage quantitative and qualitative insights to influence media business strategies, and inform tactical planning, execution and optimization
  • Oversee and drive the development of strategic media and performance marketing strategies and plans to deliver innovation and business outcomes. Define your team’s metrics for success and hold them accountable to those results

Minimum Qualifications:

  • 10 or more years of experience with team leadership, people management, cross-functional team leadership, leadership, or management
  • 15+ years media experience within marketing/advertising organizations
  • Global experience
  • Leadership experience at a Media company/agency
  • Performance marketing and digital media experience
  • Knowledge of industry trends and innovation in media, tracking, analytics and research
  • Knowledge of consumer and relevant media trends
  • Experience leading media strategy across a variety of channels and audiences (Digital, TV, OOH, Print, Partnerships, etc.)
  • Bachelors degree

Preferred Qualifications:

  • Experience working in-house at a consumer technology company
  • Comfortably balanced as a creative, analytical and operational thinker
  • Repeated experience executing in a self-starter, fast-paced and changing environment
  • Demonstrated experience leading in a complex, cross-functional organization across a portfolio of brands
  • Digital-first approach to solving complex brand and product challenges

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

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Global Director of Media, Reality Labs

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Facebook is the largest social media network, enabling over a billion users to openly connect with friends and family, share content, and discover the world.

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