Consumer Insights Manager, Payments Brand & Insights
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Amazon
Our mission: To be Earth's most customer-centric company.
DESCRIPTION
Job summary
Do you have a passion for understanding what delights customers? Are you excited about influencing the payment experience of millions of customers worldwide? The Payment Acceptance and Experience Marketing team is looking for an analytical and consumer-focused senior market researcher to join our team. This person will develop and execute research methodologies to surface consumer behavior that will help shape the direction and momentum of many key customer facing programs. With an innate ability to humanize consumer research, this person will own multiple insight initiatives to help inform brand strategy, customer experience and marketing/advertising effectiveness. This role requires an individual with a passion for consumer behavior, excellent analytical abilities, and strong business acumen.
Key job responsibilities
This person will need to influence stakeholders, and use data to make key strategic business decisions that drive value for customers globally. The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be motivated by a fast-paced and entrepreneurial environment.
A day in the life
Track brand performance, attitude & usage, ad testing, social feedback; quantify the impact from consumer-stated behavior on leading indicators of success
Design questionnaires and discussion guides, interpret data, write reports, and communicate actionable recommendations across all levels of the organization
Leverage internal and external resources to execute innovative research techniques, including use of qualitative and quantitative research
Partnering closely with stakeholders to drive the implementation of identified actions to improve the customer experience
About the team
The Payment Acquisition & Engagement (A&E) team is responsible for global customer acquisition, engaging existing customers through payment method awareness and brand strategy, influencing customers to take a specific action and improving the global paying customer experience through customer journey mapping to payment preferences.
BASIC QUALIFICATIONS
* Bachelor’s degree in Business Administration, Marketing, Economics, Statistics or related field
3-5 years’ experience in marketing research, consumer research, data analytics, consulting, or related field
2+ years leading various marketing programs including customer segmentation, forecasting, product performance assessment, messaging testing, and consumer trends analysis
Hands-on experience of planning and executing consumer research projects
Familiarity with survey programming tools like Qualtrics
Experience with analytical tools such as SPSS/R or other statistical package
PREFERRED QUALIFICATIONS
* Master’s degree in Business Administration or related field
Familiarity with survey programming tools like Qualtrics
Academic and practical experience with a wide array of new product, sensory, brand, advertising and customer satisfaction research methodologies
Experience in research panel management
* Strong analytic skills and experience in statistical modeling and analysis
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.