Head of Content & Social Media (Fixed Term Contract)

Job title: Head of Content & Social Media (Fixed Term Contract)

Company: Barclays

Job description: Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth.See your commuteJoin us as Head of Content & Social Media where you will lead on translating business objectives into the development of integrated content, events and social media strategies. This will encompass ownership of Payments social presence, channel selection, editorial governance, and measurement/reporting aligned to the business’s overall objectives.You will lead and inspire the development of first-class content creation and delivery of through-the-line, multi-channel integrated campaigns that drives brand differentiation, helping the business to stand out amongst a competitive payments landscape. Targeting both SME and Corporate audiences across multiple channels, you will help build consideration and engagement for Barclaycard Payments.Essential Skills:

• 3+ years working in a senior marketing role with social / content responsibility.
• Experience in the coaching or mentoring team members to successful accomplishment of its goals.
• Vast experience and success driving and managing content & social media strategies for a business in a highly competitive environment and in in large complex organisations.

Desired Skills:

• Team player – experience in contributing to the development of a strong high performance culture within a team – making the team the best it can be
• Strong attention to detail – experience in delivering communications that achieved the desired standards and effectively deliver against both commercial and brand objectives
• Strong evidence of managing internal stakeholders and external partner agencies (creative, media and production)

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.This role is based in London or Northampton.Purpose of the roleTo create content that highlights and promotes the bank’s goals and objectives across various platforms and omnichannels to appropriate channels by crafting compelling narratives and designing engaging visual contentAccountabilities

• Collaboration with internal stakeholders to develop content messages, themes and topics which communicate the bank’s objectives.
• Management of the end-to-end content creation process including as needed writing, editing, animation creation, and static asset development which will be used and communicated across platforms.
• Management of content that engages clients and other stakeholders via articles, social media, videos and infographics.
• Monitoring the performance of content across various channels using analytics tools.
• In certain cases, development and maintenance of platforms such as microsites to promote the bank’s business objectives, values, products, services and campaigns for specific audiences.

Vice President Expectations

• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.Share jobReasonable AdjustmentBarclays welcomes applications from all candidates and is committed to ensuring reasonable adjustments (accommodations) are put in place to allow for a fair and inclusive recruitment process. For more information and how to request one, please reviewOur purposeWe’re a global, vital and highly respected financial organisation with an inspiring Purpose. Operating in 39 countries and employing around 100,000 people across the world, we help communities, individuals and businesses thrive. And we’ve created financial solutions and technology that the world now takes for granted. A career with us can offer incredible variety, depth and breadth of experience, and the chance to learn from some of the best minds in technology and finance.To find out more about Barclays’ strategy please clickEqual opportunitiesBarclays offers a diverse, inclusive and engaged culture. A place where people can bring their whole selves to work and be respected for who they are, valued for what they do and celebrated for their contribution to our business and our community.We are an equal opportunity employer and opposed to discrimination on any grounds. It is the policy of Barclays to ensure equal employment opportunity without discrimination or harassment on the basis of race, colour, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law.Right to work statementBarclays is required by law to confirm that you have the Legal Right to Work in any role that you apply for. If you currently hold a work visa sponsored by Barclays, or you would require sponsorship from Barclays, you must declare this as part of your application. Sponsored visas are role and entity specific and any changes must be reviewed. It is important that you ensure you are working on the correct visa at all times. Failure to accurately disclose your visa status or Legal Right to Work may result in your application or any employment offer being withdrawn at any time.This is Barclays LondonOur global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.Supporting active commutersCycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.Time to connectCoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.Wellbeing in focusOur Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.Advanced trading floorsOur new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.Your browser does not support the video tag.This is Barclays LondonOur global HQ is in Canary Wharf, at the heart of London’s financial district. There are over 10,000 colleagues here – a hugely diverse workforce made up of the world’s best financial and tech talent. If you love the buzz of city life, this is the place to be.Supporting active commutersCycle or run to work? We’ve got everything you need – from cycle hire and parking areas to new showering and changing facilities.Time to connectCoSpace is our drop-in co-working space, where networks are built, problems are solved collectively and our community is strengthened.Wellbeing in focusOur Wellness Suite includes a well-equipped gym and exercise studios, and provides personal training sessions and massage therapy.Advanced trading floorsOur new trading floors enhance communication, integrate sustainability, and support health and wellbeing through innovative design and British-sourced furniture.Your browser does not support the video tag.Be you. Be valued. Belong.We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success. Our colleague networks offer connection, support, and growth, while our “This is Me” series shares the unique stories of our colleagues. Committed to diversity, equity, and inclusion, Barclays values you for who you are and ensures you truly belong.You can learn more about our commitment to our colleague on our DE&I page.Application ProcessYour applicationWe’ll ask for information about you, your CV and cover letter. 1Your assessmentCovering your behaviours and ability at work. 2Your interviewExploring your past experiences and skills. 3Next stepWe’ll request additional information so that you can complete our screening process 4Working flexiblyWe’re committed to providing an inclusive culture and environment, that recognises and supports ways to balance your personal needs, alongside the professional needs of our business. Providing the opportunity for all our employees globally to work flexibly empowers each of us to work in a way that suits our lives, as well as enabling us to better service our customers’ and clients’ needs.Our approach to working flexibly is designed to support you to balance your life and to accommodate diverse needs, whilst still allowing us to meet our business needs. If you’d like to request a flexible working arrangement, please discuss this with your hiring manager.Hybrid working: Our approach to hybrid working ensures there’s the right balance of working alongside colleagues at our onsite locations, as required for each role. For business areas that offer a hybrid working experience, this will be in a structured way, where colleagues work at an onsite location on fixed, ‘anchor’, days of the week. Some roles may require full onsite working. Please discuss the working pattern requirements for the role you are applying for with the hiring manager.We continue to embed and review our hybrid working environment and remain in a phase of testing and learning. This means that working arrangements could change, with reasonable notice, to align with the needs of our business.Barclays is built on an international scale.Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.
And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we’ll encourage you to embrace mobility, exploring every part of our operations as you build your career.

Expected salary:

Location: Northampton – London

Job posting date: Sat, 19 Oct 2024 01:50:38 GMT

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