web analytics

Assoc Manager Glbl Brnd Mktg


Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 

Hot Wheels is hiring an Associate Marketing Manager (AMM) to work on the Global Brand Team (GBT), managing a segment of Hot Wheels, makers of the #1 selling toy in the world! The Global Brand Team is responsible for the global brand strategy as well as development of the global product line and marketing assets. The larger Hot Wheels team is broken out into several smaller teams by product segment. The AMM role will work alongside the segment’s Manager on the product side of the business, primarily focused on product development, business strategy & marketing asset creation.

An iconic brand for over 50 years, Hot Wheels partners with everyone from world class auto manufacturers, to the top entertainment franchises, to global gaming powerhouses, to the hottest car culture icons.  Hot Wheels die-cast cars are sold in over 100 countries, with over 10 million cars produced a week.  Oh, and our fans post #HotWheels every 30 seconds!

What Your Impact Will Be: 

  • Work in collaboration with the Marketing Manager to manage the product portfolio, developing business strategies, objectives and insights and managing the P&L.
  • Work closely with cross-functional partners (Design, Packaging, Product Development, etc.) to help develop the product line, focusing on proper Mix Management techniques throughout the portfolio, and ensuring alignment at all key milestones.
  • Own the day-to-day management of the product segment and act as point of contact for brand inquiries and dissemination of brand information.
  • Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business.
  • Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
  • Communicate regularly with regional teams and lines of business to ensure needs are being met.
  • Present regularly with confidence in front of large groups to drive brand strategy and products.
  • Monitor key trends, brands and competitors’ performance in all markets.
  • Lead global business reporting and analysis.
  • Work alongside the brand marketing team to contribute to the planning and execution of global brand building activities, development of global marketing tools and development of content with internal and external groups, all through a product-focused lens.
  • Work with other Mattel Global Brand teams to share plans and ‘best practices’ around the world.


What We’re Looking For: 

  • 5+ years experience in marketing, preferably in product development
  • Thorough understanding of marketing mix and KPIs
  • Experience analyzing data and managing financials
  • Ability to synthesize data and pull insights to create recommendations
  • Strong skills presenting in front of large groups
  • Highly organized, independent and detail oriented with strong follow up skills
  • Strong time management, planning and project execution skills
  • Excellent written and verbal communication skills
  • Strong interpersonal skills with the ability to build solid collaborative relationships
  • Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel

Additional Information

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
  • We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

To apply for the job click here

Assoc Manager Glbl Brnd Mktg

To apply for the job click here

Contact us


Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.

Related Jobs