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Real-World Product Management Specialization

Sponsored by AMAZON WEB SERVICES (AWS). Learn product management (PM) from the technology leaders who hire PMs! Develop your product management skills to rival any entry-level PM at Amazon, Google, Facebook, Microsoft, or Silicon Valley startup.
Created and offered by ADVANCING WOMEN IN TECH (AWIT). Sponsored by AMAZON WEB SERVICES (AWS).

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at some of the world’s top technology companies. These skills will serve you throughout your career.

Gain insight from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. These are the leaders who hire PMs. They will teach you the most desired PM skills. View the full list of our teaching talent in our course descriptions below!

Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of PM interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback. Try our app, featuring hundreds of real PM interview questions asked by Amazon, Google, Facebook, and Microsoft!

Views expressed are solely AWIT’s, and not necessarily those of AWS, Coursera, or others. © 2020 AWIT. No claim on others’ content fairly used for teaching pursuant to 17 USC § 107 and applicable caselaw.

Applied Learning Project

Bring your own product or idea as we:

1. Map your customer personas and journeys

2. Involve non-buyers to influence buyers

3. Apply Bain’s elements of value

4. Draft PRDs and PRFAQs

5. Size your product market using TAM, SAM, and SOM

6. Perform competitive analyses

7. Draft your product vision, roadmap, and backlog

8. Draft Google-style OKRs

9. Design an A/B test

10. Calculate NPS, CSAT, and CES

11. Addict your customers across your product journey

12. Price your product

13. Research competitors’ LTV

14. Analyze financial statements

15. Lead with designers & engineers

16. Answer real technical PM interview questions

17. Practice real behavioral, product design, strategy, data analysis, and estimation PM interview questions.

(Facebook calls the question types above leadership & drive, product sense, and execution — you’ll practice those too!)

18. Resist your proxies

19. Realign your metrics with your product vision

And more!

Course Information

Estimated Time: Approximately 4 months to complete Suggested pace of 4 hours/week

Difficulty: Beginner

Free

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Course Information

Estimated Time: Approximately 4 months to complete Suggested pace of 4 hours/week

Difficulty: Beginner