Learn essential innovation, intellectual property, pricing and brand management skills that will enable you to innovate a business in these changing times.
The modern day business is bustling with ideas, products, and designs that often fail to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. Protecting a business’s innovations entails essential skills, ranging from an understanding of intellectual property rights and trademark law, to the process of getting a patent.
This specialization covers business law and strategy, along with other essential skills and concepts, and what they mean for protecting the innovations of a business. It starts with protecting business innovations via trademark, developed at the Hong Kong University of Science and Technology, and led by top-ranked HKUST faculty. It then introduces components of patent law and copyright law, which provides you with the tools of what is needed to submit a formal patent application and how to avoid copyright infringement.
The specialization then switches gears into what it takes to create a resource based strategy through the use of a variety of resources within a business. It details how to create a virtual fortress to prevent other firms from copying your innovations. Finally, now more than ever, companies are innovating their methods and processes through technological advancements. The last part of this specialization will cover the software innovation part of copyright, and how the Digital Millennium Copyright Act (DMCA) which is a US Law, affects companies around the world.
Applied Learning Project
Learners will go from gaining a deeper comprehension of intellectual property rights, to understanding how trademark, patent, and copyright laws can protect the innovation in products, designs, manufacturing processes, of business systems or models. Specifically, you will learn how judges use trademark violations tests to evaluate infringement, how big companies use strategy in brand acquisition to eliminate competition, and the process of getting a patent in terms of the time, cost and effort required for each step of the patenting process. Finally, material will be cemented through final exams to test your knowledge.