web analytics

Foundations of Marketing Analytics Specialization

Inform Decision Making with Marketing Analytics. Leverage data and analytics to drive managerial decisions and marketing strategy
In this specialization you will learn how to:

• Find, extract, organize and describe data to support business decisions

• Identify, quantify and interpret relationships between variables

• Derive customer insights from your data

• Develop spreadsheet models to analyze data, evaluate risk and optimize business decisions

• Present and justify a course of action to management

The capstone project will give you an opportunity to apply what has been covered in the specialization to solve a marketing analytics problem.

Applied Learning Project
Learners will conduct an exploratory data analysis and examine pairwise relationships among different variables for a marketing analytics problem. At the conclusion of the course, learners will develop and test a predictive model to solve marketing analytics problems.

Course Information

Estimated Time: Approximately 7 months to complete Suggested pace of 2 hours/week

Difficulty: Intermediate

Free

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Course Information

Estimated Time: Approximately 7 months to complete Suggested pace of 2 hours/week

Difficulty: Intermediate