Understand Digital Business rules and mechanisms. Develop an analytical approach and a critical sense of the changes taking place in Digital Business
This specialization provides a valuable guide for managers, employees
and entrepreneurs to understand the rules, concepts and mechanisms of Digital Business in order to be ready to innovate in a Digital World.
With 4 courses and 30 attractive videos and assessments, we analyze
the Digital Transformation at stake and decipher the rules of this new world.
In the final exercise entitled “Capstone”, the Learner will solve a professional challenge by applying his/her new perspective to a variety of real business situations.
Once completed, the Learner will have developed an analytical approach and gained a
critical sense of the changes taking place in the new digital world, and will be in a better position to embrace it.
Applied Learning Project
LVMH (luxury goods), Huawei (telecommunications), Energysquare (energy) : 3 companies with very different sizes, histories and DNA. And yet,
they all face the same challenge : innovate and adapt to be the market leader in their respective industry sector. In the capstone module, the Learner will study each of these three companies from a different perspective : analyst, consultant and manager. Each perspective will require applying a different set of skills, such as analysing a digital business process, defining and formulating a
strategic shift, applying the principles of growth hacking, and many more.
Through your assignments, you
will develop analytical, evaluation and creative skills entirely independently.